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API Journal Authors: Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander, Jerome McFarland

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StreamSend: 7 Steps to Automate Social and Email Marketing

StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, has outlined key steps businesses should follow so that they can automate their social and email marketing and reach customers with the information they want, when they want it.

“Now, businesses can really put the "automation" in social and email market automation,” said Dan Forootan, president of StreamSend Email Marketing. “They can take advantage of emerging technology and techniques to make their marketing efforts work harder -- automatically -- for their message and brand, and learn how those efforts are doing so they can make additional marketing decisions, automatically as well. ”

Here are seven steps StreamSend recommends to customers who are looking to increase their ROI “automatically”:

1. Make Your Message Work Hard
Write a piece once, then deliver it everywhere: to Facebook tabs, in blogs, into the inbox and out into the “share-o-sphere” via social.

2. Demand Action
Develop specific calls to action that develop a target response, e.g., “Get on this list, Click for this coupon, Get more info.”

3. Hit the Share Boards
Share the piece out through a capability like StreamSend Share and pin it on share boards automatically. Share boards collect followers who are automatically connected to your messages.

4. Share the Wealth
Add value to shares with “click to configure” and schedule capabilities. Schedule when it will be seen, posted or delivered. Add tags to videos or other content that build lists, directs viewers to further action. Or send a thank you note automatically with a further call-to-action when an offer is signed up for or viewed.

5. Follow up Automatically – and Easily
The auto-responders of old have given way to simple “quick send” campaign follow ups. Invite people to view a whitepaper and when they do, send a follow up automatically, inviting them to access future white papers as they are published. Set a “click to configure” on a video to ask a user to watch the next video automatically or go to a link flashed on the screen for more information. This is all executed as part of a campaign, leading a user to a set of decisions. It does not have to be created in video production, allowing base marketing materials to be re-purposed for different goals.

6. Track and Act
Track and take further action. Automatically determine if a piece was viewed or a specific area clicked or viewed (even video) and then resend follow up, related information. Track Social shares to determine how many people viewed and shared your posts. Automatically email your latest shares or share board topics creating engagement.

7. Take Control
Get the 10,000 foot view. Group actions into campaigns. Track overall clicks, views and actions. Google analytics should be integrated at every point so even further analysis is possible.

Learn how to reach more viewers with StreamSend Share at http://www.streamsend.com/lp_getsocial.htm.

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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