Welcome!

API Journal Authors: Pat Romanski, Flint Brenton, Carmen Gonzalez, Elizabeth White, Liz McMillan

News Feed Item

Sedo Issues Domain Name Market Report for Q3 2012

Sedo, the world’s largest domain marketplace and monetization provider, today announced the results of its quarterly Domain Market Study, which identifies domain industry trends based on transactions in its marketplace. During the recently completed third quarter of 2012, a total of 8,181 domain transactions took place through Sedo, adding up to a total of $15.1 million in sales.

In the third quarter, median sales prices for the most popular generic Top-Level Domains (gTLDs) saw significant increases from the same quarter a year ago, indicating strong momentum in domain value. Specifically, .COM domains saw a year-over-year increase of 41 percent, while .NET and .ORG domains both increased 44 percent.

In addition, domains were purchased by buyers in more than 160 countries worldwide, further highlighting both the global importance of securing the right domain for a business and the creative approaches some registries have implemented to market country code Top-Level Domains (ccTLD). In the past quarter, the average sale price of .ES domains (Spain) increased drastically to $3,783, due to the high value sale of hoteles.es for €275,000. Despite not having a high value sale of note this past quarter, .DE sales (Germany) remained strong, accounting for 15 percent of sales volume.

“Finding the perfect domain name continues to be an important factor in a business’ success, no matter what area of the world you’re located in,” said Tobias Flaitz, Sedo’s CEO. “This quarter’s data reinforce that notion. We also see that businesses are starting to look at new and unique TLDs as a way to differentiate and stand out from the competition. We expect this trend to continue as new gTLDs are introduced into the market in the coming year.”

The most frequent type of domain sales in Sedo’s marketplace this past quarter were “Buy Now” sales, where domain investors, consumers and business owners sell and purchase domains at a set price from the start. With benefits for both buyers and sellers, including their ability to expedite sales, remove the potential for lengthy negotiations, and help sellers increase sales volume, Buy Now accounted for a healthy 42 percent of all transactions during the quarter.

Additional highlights of Sedo’s Q3 2012 Domain Market Study include:

  • The average sales price for .COM domains in the third quarter increased from $2,107 last quarter to $2,225. The market for .COM domains is strong, as it remained the most frequently purchased or traded top-level domain (TLD), accounting for 49 percent of total sales in the third quarter.
  • The average sales price for .ORG domains increased to $1,313, up 9 percent from the previous quarter. The sale of work.org for $55,000 was a large factor in this increase.
  • The average sales price of .NET sales plummeted almost $1,000 in the third quarter, suggesting that the high average experienced last quarter was the result of several very high value sales.
  • The strongest sales volume during the third quarter occurred in July, with 2,839 domain sales taking place. Although the month of September saw fewer domain sales, it had a much higher sales value at $5.85 million.
  • 46 percent of total sales this past quarter were for domains priced below $500, which is the same as Q2 2012. The number of domains sold for prices between $500 and $2,500 increased by 1 percent and accounted for 40 percent of all sales. In these price ranges, sales are often unusual TLDs such as wish.li ($500) or those with several keywords, such as hireapp.com ($1,200).
  • Domains priced between $2,500 and $5,000 accounted for 8 percent of sales this quarter, the same as last quarter. Sales above that price point were 6 percent of total sales, with internationally brandable domains such as bra.com ($165,000) or designers.com (€118,000) changing owners.

Sedo’s complete Q3 2012 Domain Market Study is available here: http://sedo.de/fileadmin/documents/pressdownload/Q3_2012_DomainMarketStudy_US.pdf

About Sedo
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 16 million listings. The success of Sedo’s model has attracted a global base of more than 1 million members.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...