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Telmap expands its offering and launches M8, a FREE direct-to-consumer location-based app

Available on iOS and Android devices

LONDON, 12th October, 2012 - Telmap, an Intel company, a pioneer in mobile location-based services, has announced the launch of its brand new app, M8, your local mate. Telmap has been providing mobile operators with white label offering of local search, mapping and navigation apps over the past decade. Telmap is now expanding its offering and in addition to its work with operators launched M8, its own consumer facing brand. M8, which is a free app to download and use is designed to empower users to better explore, navigate and connect with people and places around them.

M8 is being introduced in an all new version, showcasing Telmap's latest and most technologically advanced version of its location companion. One of Telmap's key differentiators is the extensive integration work done in each of the markets Telmap operates in, in order to bring information from local content providers into the app, ultimately creating a highly localised experience for end users. Telmap has already completed 50-60 such integrations in various markets. As a result, M8, which is currently live in the UK and Spain, was specifically customised for UK and Spanish users respectively, offering an extra layer of ultra-local content to optimise users' on-the-go experience. To enable easy exploration of one's surroundings, M8 provides free access to nearby restaurants, pubs, deals coupons, and plenty of local activities. In the UK, M8 includes postcode business and address search, information from Ordnance Survey as well as content from Barclays Cycle, TripAdvisor, Lonely Planet and Yelp. In Spain, in addition to Trip Advisor and Lonely Planet, M8 includes information from Paginas Amarillas (Spanish Yellow Pages) and El Tenedor (local restaurant guide), where users can also save money and get information on daily deals and coupons around them. Also, using M8, users can easily keep in touch and connect with their community through integrations with Facebook and Twitter, all from within the app.

M8 is available on both iOS and Android devices. It's an all-in-one mobile application and in addition to the extensive local content offering it includes a first-in-class turn-by-turn in-car navigation experience, inclusive of voice-guided instructions, speed cam alerts, traffic conditions information, a dedicated pedestrian navigation mode, a suite of local services and information, user reviews, and more. It also includes compelling orientation, safety, efficiency and fun features such as 3D maps and POIs, shortcuts to home and work addresses for easy commuting, clearer illustrations of next turn and improved lane detection. All for free.

"We are very excited about launching M8, our own consumer brand. We have decided to take location-based experiences to the next level, bringing together navigation, ultra-local content and services in each of our markets, and social interactions into one true local mate that serves as a one-stop-shop for users on-the-go, available with the most up-to-date information 24/7. We are confident that users will discover the app and immediately realise its great potential to make an impact and deliver value. We, on our end will continue to further enrich the app with additional fun features, local offers, deals and additional services that can answer even a broader set of on-the-go needs", said Oren Nissim, Chief Executive Officer, Telmap.

M8 is now available in the UK and Spain on both Google Play and Apple's app store. It will be introduced in additional countries in the near future, in some cases jointly with Telmap's mobile operator customers.

Here are the M8 download links in the UK:
M8 on Google Play
M8 on the iTunes App Store

Here are the M8 download links in Spain:
M8 on Google Play
M8 on the iTunes App Store

-ENDS

Note to Editors

About Telmap
Telmap, which is an Intel company since 2011, is a world leader in mobile location-based services. Telmap provides mobile operators with cloud-based, managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. Telmap is also providing the same service with its own branded mobile application called M8, your local mate. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.

The Telmap end-to-end offering is comprised of three parts: First, Telmap's flagship product, the Mobile Location Companion application that caters to all users' needs while out and about, with location central to everything: social interactions, deals and promotions, exploration of one's surroundings, and more. Second, the Telmap offering includes a robust location platform with a set of APIs that are designed to support Telmap customers and third party developers in delivering a strong LBS strategy and are available through the Intel Developer Program. And third, a full set of professional services such as porting, billing and local content integrations, channel marketing, business intelligence and more.

Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange France, Vodafone, Vodacom, Cell C, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, Partner and more.

For more information, please visit www.telmap.com, or look for the Telmap and M8 pages on Facebook.

For further information on Telmap, please contact Liberty Communications:
Rosanna Yusuf
T: +44 (0) 20 7751 4444
E: [email protected]

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