Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Roger Strukhoff

News Feed Item

Unilever and Shoparoo Partner to Put Money Back Into Schools' Budgets

Scanned Walmart Receipts Turn Into 2X Cash Contributions Thanks to Unilever Brands

SAN FRANCISCO, CA -- (Marketwire) -- 09/11/12 -- Today Unilever, one of the world's leading suppliers of consumer packaged goods, has partnered with Shoparoo, a free mobile app that turns every grocery receipt into school fundraising dollars, to double the money schools receive when parents shop at Walmart. When people buy Ragu, Skippy, Country Crock, Knorr, Breyers, Hellmann's, Dove, Axe, Degree, Suave, Vaseline, or Ponds products at Walmart, they simply snap a picture of their receipt with Shoparoo for an instantly doubled donation to be made to the school of their choice.

"Unilever is dedicated to serving consumers and the communities where we live, work and play. Through Shoparoo, we've found a simple, yet effective way to help fulfill this mission and say 'thank you' to the people who buy our brands by providing cash donations to their local schools," said Dawn Hedgepeth, Shopper Marketing Director, Unilever. "We're proud to partner with Shoparoo to double the donation value of Walmart receipts containing Ragu, Skippy, Hellmann's and so many of our outstanding brands."

Shoparoo helps people raise funds for schools by simply snapping a photo of any grocery receipt with their smartphone. Shoparoo awards "Roo Points" for every receipt submitted which are then converted into a cash donation to the school of the shopper's choosing. Now, receipts from Walmart containing Unilever brands will be worth twice as much to schools as other receipts; what is worth 5-cents to a school will now be worth 10-cents thanks to Unilever. With most families buying groceries several times a week, these nickels and dimes can add up to thousands of dollars for a school each year.

After only a few weeks in the market, Shoparoo is already benefiting more than 500 schools in 43 states with dozens more schools joining every day. The popularity and quick adoption is due to how easy Shoparoo makes it for schools and parents to raise money -- there is nothing to buy, sell, collect or turn-in. Parents and other supporters simply go about their normal daily shopping and then add a quick picture snap of their receipt to make an instant donation to their local school. Every K-12 school in America is eligible -- there's no registration -- and it takes just seconds for anyone to begin fundraising for their local school.

"Buying and selling candy, cookie dough & wrapping paper, and so many other traditional school fundraisers put a lot of burden on families," said Jared Schrieber, the co-founder and CEO of Shoparoo. "Shoparoo eliminates the burden of fundraising. And now, with support from Unilever, we are able to make fundraising with Shoparoo even more impactful by doubling the donation value of each qualifying receipt. Suddenly, a jar of Skippy or Hellmann's for children's sandwiches means a lot more to families and their schools."

The Shoparoo app is available for free on the iPhone from the App Store at http://itunes.apple.com/app/shoparoo/id549616361 and for Android at Google Play at http://goo.gl/YIuI8.

For more information about Shoparoo, please visit http://www.shoparoo.com/.

About Shoparoo
Shoparoo is a free mobile app that turns grocery receipts into fundraising dollars for schools. Users shop where they normally shop and buy what they normally but, then simply take a picture of their receipt with Shoparoo for an instant donation to be made to their chosen school. It is the easiest way for most schools to raise thousands of dollars. In addition, people using Shoparoo are rewarded by brand sponsors with coupons, freebies and recipes right within the app. Shoparoo is freely available for the iPhone, iPad and Android phones and tablets.

About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America -- generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.

Media Contact:
Martha Schaughnessy
Email Contact
(415) 593-1400

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.