|By Lori MacVittie||
|September 3, 2012 05:00 AM EDT||
With performance rising as a concern for cloud computing adoption, the disparity between services in the data center and the cloud needs to be addressed.
One of the negative's of cloud computing is it's one-size-fits-all approach to infrastructure. A single load balancing system (and subsequently configuration) is considered acceptable for all applications. After all, it's just about distributing requests, isn't it?
Except it isn't, and neither are myriad other infrastructure services that provide not only customized services for applications but additional benefits not currently offered by what are commoditized versions of functionality.
Even assuming an organization is using a fairly non-customized Load balancer, there is a disparity between the algorithms supported by the industry and those supported today by cloud computing providers. If you don't think something as simple as the choice of a load balancing algorithm has an impact on availability and performance, think again. The reason there's a list of more than six "industry standard" algorithms is the maturation of distribution algorithms over time. Different methods are better suited to specific types of applications and usage patterns, while those same algorithms are wholly unsuited for others. Determining the best algorithm is part of the process of deploying said solutions, and one that's completely ignored by providers of cloud computing load balancing services.
Similarly, organizations that have deployed web application firewall or web filtering (web secure gateway in today's vernacular) solutions, recognize that the policies created and enforced by such solutions are not just application but URI specific, making shared, generic configurations almost completely useless. Such solutions must be deployed and configured on a per-application basis at a minimum, and the time and effort involved in doing so is generally non-trivial (though collaborative efforts around Persistent Threat Management offer a potential solution to drastically reducing the time required to configure WAF solutions for the most common threats).
NOT JUST COSTS, CAPABILITIES
Thus when organizations look outward to the cloud, it's not just a matter of costs but also capabilities that becomes important. Replication of infrastructure services is beginning to be recognized as an imperative. Given the rising importance of performance as a concern for cloud computing deployments, the impact of infrastructure diaspora on application performance should be treated with the seriousness it deserves.
"I don't feel that sticking your servers out there and saying, 'OK, you've got cloud now,' is the way to go," said Tom Hollingsworth, a senior network engineer with United Systems, an Oklahoma City-based value-added reseller (VAR). "I want to replicate [in the cloud with] as much functionality [customers] have for load balancers, firewalls and things like that."
Hollingsworth described a hypothetical situation where an enterprise has a mail server that has been tuned to a specific in-house load balancer and then wants to move that mail server to an IaaS provider that offers fundamentally different load balancing capabilities. Attempting to recreate those Layer 4-7 services from a data center to the cloud is complex, time-consuming and difficult to manage once you've got it up and running.
Many IaaS providers sell Layer 4-7 cloud networking services (firewalls, load balancers, application accelerators) to customers, but these services tend to be monolithic, feature-limited and in some cases proprietary.
There are myriad options in the TCP RFC that enable organizations to tune networking stacks to improve performance for a given application and its unique usage patterns. TCP window sizes, turning on or off Nagle, and controlling time-out values have a significant impact on not only performance but capacity of web applications. Eliminating the ability to tweak and tune these settings in a cloud computing environment removes a very important set of tools upon which the enterprise relies to address performance issues in the data center.
This infrastructure diaspora has other consequences, as well, including the introduction of a separate set of operational processes that must be managed along with existing procedures. This burdens operations with more management and monitoring duties, and introduces additional risk in the form of mis-configuration or missteps in deployment processes.
While some application delivery vendors have addressed this disparity with cloud-enabled ADN offerings, these are still not universally available or supported across all cloud computing offerings. Similarly, some customers will have no complementary offerings in their own data center (if they have a data center) but will still experience the same performance-degrading scenarios which could be addressed by more robust Layer 4-7 services in cloud computing environments.
The challenge for providers is balancing costs of their services versus costs to organizations who lose revenue due to applications exhibiting poor performance when deployed in their environment. The cost-benefit analysis for enterprises will certainly include this value, and thus providers who move to address the use of more robust application delivery services as a means to redress potential performance problems will be better positioned to vie for enterprise customers for whom performance is as important – or more so – than other inhibiting concerns.
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 27, 2016 12:00 PM EDT Reads: 2,209
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 27, 2016 10:45 AM EDT Reads: 2,152
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 27, 2016 10:30 AM EDT Reads: 2,186
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 27, 2016 10:00 AM EDT Reads: 1,292
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,319
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,383
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 27, 2016 10:00 AM EDT Reads: 3,095
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 27, 2016 09:45 AM EDT Reads: 1,046
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 27, 2016 09:00 AM EDT Reads: 1,961
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 27, 2016 09:00 AM EDT Reads: 1,887
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 27, 2016 08:45 AM EDT Reads: 1,119
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 27, 2016 08:00 AM EDT Reads: 2,367
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 27, 2016 07:45 AM EDT Reads: 1,926
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 27, 2016 07:00 AM EDT Reads: 1,278
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 27, 2016 06:45 AM EDT Reads: 2,120
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 27, 2016 06:15 AM EDT Reads: 2,528
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 27, 2016 05:15 AM EDT Reads: 2,490
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 27, 2016 05:00 AM EDT Reads: 725
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 27, 2016 04:45 AM EDT Reads: 3,137
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 27, 2016 01:30 AM EDT Reads: 1,978