|By Don Nelson||
|July 14, 2012 09:00 AM EDT||
By Wouter Belmans, Senior Manager, and Uwe Lambrette, Director, Cisco Internet Business Solutions Group
As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”
Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:
1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape
- Barriers to new entrants continue to decrease due to IaaS, PaaS, and cloud brokers.
- ISV incumbents are slowed down by cannibalization.
- The SaaS paradigm is already disruptive in approximately 25 percent of the software market.
- Mobile application access is accelerating SaaS adoption in additional software segments.
2. PaaS: Development Platforms Will Be at the Core of the Cloud
- The advantages of automation are increasing, while the drawbacks of lock-in are being addressed.
- PaaS is winning the hearts of web developers, with enterprise development close behind.
- In just five years, PaaS could be the cloud delivery model that generates the most revenues for cloud service providers.
3. IaaS: Web-Grade and Enterprise-Grade Infrastructure Services Continue To Battle Each Other
- The battle of web- versus enterprise-grade services rages on across hosted and internal IaaS.
- Maturing web-grade cloud enablers will accelerate the entry of more than 30,000 hosting companies.
- Despite the head start of web-grade services, Cisco IBSG expects strong growth for enterprise-grade IaaS.
- The battle of data center (DC) architectures will continue with massively scalable DCs (web) versus vertically integrated DCs (enterprise) co-existing for the foreseeable future.
4. Facility and Infrastructure Strategies Are Often-Forgotten Fundamentals
- Two facility strategies are on the rise, and often compete with each other:
1) On-net cloud delivers the value of WAN / IT integration.
2) Mega-exchanges deliver the value of an ecosystem of players that host services together.
- Cloud computing enhances IT infrastructure buying power and sophistication. This means ICT infrastructure original equipment manufacturers (OEMs) must rapidly innovate to avoid commoditization.
5. Commercial Activity Channels Are Being Disrupted by Cloud Brokers
- Everybody wants to be a cloud broker, but only a few companies will attract the required ecosystem to succeed.
- Players that can grow from the core will be more successful in the cloud market.
6. Professional Services Require a Shift to Activities that Add More Business Value
- In the short term, cloud migration services are the main opportunity.
- Longer term, professional services companies must shift their focus to activities that add more business value.
- As the focus shifts to business value, deep industry expertise will become increasingly important.
Network service providers (NSPs) must be aware of these value-chain dynamics when determining their go-to-market strategies, which include:
- Commodity infrastructure services with PaaS support
- Enterprise-grade infrastructure services with developer enablement
- Telco-centric SaaS, including communications, collaboration, and security
- Vertical business process services, with a platform ready for business process as a service
- Network as a service (enriched network to better support the cloud)
- Cloud aggregation and brokerage linked to telco-centric managed services
Across the various go-to-market strategies, NSPs need to make a clear choice about how to address professional service requirements—either by building internally, partnering, or acquiring a company with the needed skill sets. Commercial success will often be greater and occur faster (with less risk) where new cloud business models can be layered on top of existing services. Companies that grow from the core can reuse existing capabilities, including customer relationships and sales channels. For telecommunications companies, it often makes sense to grow a cloud portfolio from a base of hosted communications and collaboration products.
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
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The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
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15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
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SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
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The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 26, 2015 05:15 PM EDT Reads: 777
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Mar. 26, 2015 05:00 PM EDT Reads: 1,453
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
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Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Mar. 26, 2015 04:00 PM EDT Reads: 1,593
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
Mar. 26, 2015 04:00 PM EDT Reads: 1,435
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Mar. 26, 2015 04:00 PM EDT Reads: 1,540
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Mar. 26, 2015 04:00 PM EDT Reads: 1,443
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Mar. 26, 2015 03:30 PM EDT Reads: 2,029
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
Mar. 26, 2015 03:30 PM EDT Reads: 869
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
Mar. 26, 2015 03:00 PM EDT Reads: 2,508
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Mar. 26, 2015 03:00 PM EDT Reads: 3,294
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Mar. 26, 2015 02:45 PM EDT Reads: 4,624
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Mar. 26, 2015 02:15 PM EDT Reads: 1,299
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Mar. 26, 2015 02:00 PM EDT Reads: 1,382
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Mar. 26, 2015 02:00 PM EDT Reads: 1,461