|By Don Nelson||
|July 14, 2012 09:00 AM EDT||
By Wouter Belmans, Senior Manager, and Uwe Lambrette, Director, Cisco Internet Business Solutions Group
As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”
Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:
1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape
- Barriers to new entrants continue to decrease due to IaaS, PaaS, and cloud brokers.
- ISV incumbents are slowed down by cannibalization.
- The SaaS paradigm is already disruptive in approximately 25 percent of the software market.
- Mobile application access is accelerating SaaS adoption in additional software segments.
2. PaaS: Development Platforms Will Be at the Core of the Cloud
- The advantages of automation are increasing, while the drawbacks of lock-in are being addressed.
- PaaS is winning the hearts of web developers, with enterprise development close behind.
- In just five years, PaaS could be the cloud delivery model that generates the most revenues for cloud service providers.
3. IaaS: Web-Grade and Enterprise-Grade Infrastructure Services Continue To Battle Each Other
- The battle of web- versus enterprise-grade services rages on across hosted and internal IaaS.
- Maturing web-grade cloud enablers will accelerate the entry of more than 30,000 hosting companies.
- Despite the head start of web-grade services, Cisco IBSG expects strong growth for enterprise-grade IaaS.
- The battle of data center (DC) architectures will continue with massively scalable DCs (web) versus vertically integrated DCs (enterprise) co-existing for the foreseeable future.
4. Facility and Infrastructure Strategies Are Often-Forgotten Fundamentals
- Two facility strategies are on the rise, and often compete with each other:
1) On-net cloud delivers the value of WAN / IT integration.
2) Mega-exchanges deliver the value of an ecosystem of players that host services together.
- Cloud computing enhances IT infrastructure buying power and sophistication. This means ICT infrastructure original equipment manufacturers (OEMs) must rapidly innovate to avoid commoditization.
5. Commercial Activity Channels Are Being Disrupted by Cloud Brokers
- Everybody wants to be a cloud broker, but only a few companies will attract the required ecosystem to succeed.
- Players that can grow from the core will be more successful in the cloud market.
6. Professional Services Require a Shift to Activities that Add More Business Value
- In the short term, cloud migration services are the main opportunity.
- Longer term, professional services companies must shift their focus to activities that add more business value.
- As the focus shifts to business value, deep industry expertise will become increasingly important.
Network service providers (NSPs) must be aware of these value-chain dynamics when determining their go-to-market strategies, which include:
- Commodity infrastructure services with PaaS support
- Enterprise-grade infrastructure services with developer enablement
- Telco-centric SaaS, including communications, collaboration, and security
- Vertical business process services, with a platform ready for business process as a service
- Network as a service (enriched network to better support the cloud)
- Cloud aggregation and brokerage linked to telco-centric managed services
Across the various go-to-market strategies, NSPs need to make a clear choice about how to address professional service requirements—either by building internally, partnering, or acquiring a company with the needed skill sets. Commercial success will often be greater and occur faster (with less risk) where new cloud business models can be layered on top of existing services. Companies that grow from the core can reuse existing capabilities, including customer relationships and sales channels. For telecommunications companies, it often makes sense to grow a cloud portfolio from a base of hosted communications and collaboration products.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Mar. 30, 2017 02:00 PM EDT Reads: 8,999
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
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SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 30, 2017 12:00 PM EDT Reads: 2,701
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 30, 2017 11:15 AM EDT Reads: 3,596
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Mar. 30, 2017 10:30 AM EDT Reads: 1,900
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 30, 2017 10:15 AM EDT Reads: 2,463
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Mar. 30, 2017 10:00 AM EDT Reads: 4,580
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Mar. 30, 2017 08:00 AM EDT Reads: 4,613
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Mar. 30, 2017 06:00 AM EDT Reads: 3,203
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 30, 2017 04:45 AM EDT Reads: 3,423
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Mar. 30, 2017 04:15 AM EDT Reads: 2,312
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Mar. 30, 2017 02:15 AM EDT Reads: 4,215
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 30, 2017 01:30 AM EDT Reads: 2,700
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Mar. 30, 2017 01:15 AM EDT Reads: 1,323
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 30, 2017 12:15 AM EDT Reads: 3,704
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 29, 2017 09:30 PM EDT Reads: 2,529
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Mar. 29, 2017 06:30 PM EDT Reads: 2,832
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Mar. 29, 2017 03:15 PM EDT Reads: 2,357
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 29, 2017 02:30 PM EDT Reads: 3,972
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Mar. 29, 2017 02:30 PM EDT Reads: 925