Welcome!

Cognitive Computing Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, Zakia Bouachraoui

Related Topics: Agile Computing, Java IoT, Cognitive Computing

Agile Computing: Blog Feed Post

How Application Performance Can Define Your Brand

When application issues land on the front page of the news you know it’s no longer just an IT problem

When application issues land on the front page of the news you know it’s no longer just an IT problem. Application performance and availability is a key element of your organization’s brand, especially if a substantial percentage or the entire business is done online. The interesting thing about “brand value” is that it’s difficult to quantify and measure; yet everyone knows it carries tremendous weight for the organization. While there’s a constellation of elements that make up a brand such as design, quality and other key elements such as customer support, application service quality i.e. performance should be included in that equation.



Let me explain.

When I think of a company like Google, besides being “innovative” a few other words that come to mind are, “fast” and “reliable”. Now let’s take a trip down memory lane for a moment. Remember the social networking site Friendster? For those of you who aren’t unfamiliar with the pre-Facebook era, Friendster is arguably the godfather of social networking that became wildly popular back in 2002. At first glance my initial opinion of Friendster was “very cool” and “social”, and I’m sure just about everyone else who was an avid user of it shared similar sentiments.That is of course until their users began noticing a massive slowdown in the site’s performance and being completely unavailable at times.

I vividly remember when I couldn’t even login at one point because their servers were completely overloaded. It didn’t take long before the perception of Friendster’s brand turned from “very cool” to a frustrating “too slow”. Some claim that this is one of the major reasons for MySpace to steal away a sizable chunk of their users who were abandoning the site in droves (fortunately, they’ve reinvented themselves and are quite popular now in Asia).

Back then, application performance problems may not have ended up on the front page of the news, but with viral effects of social media and the increasing number of people staying connected online due to mobile accessibility, don’t expect to be able to simply sweep these problems under the rug.

Consider the following stories the last few weeks:

Customers can be pretty fickle and unforgiving in today’s highly competitive environment. They expect your application service levels to be topnotch around the clock. One major outage or remarkable slowdown during the year might be permissible, but if this becomes more of the rule rather than the exception, don’t be surprised if your customers’ begin to associate your brand with an unfriendly, negative term.

Granted, not all of these issues are going to be 100% avoidable due to unpredictable natural disasters as proven by the recent Amazon EC2 outage. However, my point here is that application performance and availability should be given some serious TLC since it will probably be under increasing scrutiny from senior management. So before it appears on their radar, why not be vigilant about maintaining optimal application service levels before it hits the front page of the news or becomes an unfavorable trending topic on Twitter?

Read the original blog entry...

More Stories By AppDynamics Blog

In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.