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Conference at ON DEMAND Addresses the Evolution of Marketing

Newton, MA, June 05, 2012 --(PR.com)-- Across today’s media landscape, consumers are bombarded by content, making it difficult for marketers to cut through the clutter and connect with key audiences. The most successful campaigns leverage a strategic mix of media platforms and personalization strategies to ensure messages resonate with consumers and reach members of a target market segment at multiple touch points.

Marketers from a wide range of industries can learn how to create and execute personalized, multimedia campaigns by attending the conference at ON DEMAND (June 13-14, 2012; Jacob Javits Convention Center, New York City).

“Customer acquisition, retention and reactivation are becoming increasingly more difficult,” said Ben Dyon, President of DME Studios. “With the technology landscape rapidly changing, marketers have to come up with ‘outside the box’ solutions to engage those customers that are both quantifiable and evoke action.”

In a presentation entitled “Embracing New Technology for Interactive 1:1 Marketing Campaigns,” Dyon will break down an integrated database driven strategy, including campaign components (variable print, e-mail, personalized URLs, personalized imagery, personalized video, dynamic renewal forms), response rates and campaign analytics. The session, part of the Marketing Technology track, will take place at 9:15 a.m. on Wednesday, June 13th.

In addition to Dyon, several other conference speakers will address the challenges associated with implementing cross-media campaigns. Robin Marchetti, Senior Channel Director, Wise and Mike Bann, President, Bann Business Solutions, will address how to outsource marketing services and partner with key vendors to enhance customer profitability in a session entitled, “From Gutenberg to Zuckerberg: Merging Cross Media Marketing & Print.” Meanwhile, David Renard, Partner, mediaIDEAS, will answer looming questions about how publishers will remain relevant and how social media, Google, and interactivity will enhance content discoverability in his session, "Content Distribution and Discovery in the Age of Tablets, E-readers, and Google."

The conference program at ON DEMAND includes more than 30 different sessions separated into four specialized tracks: Content Creation, Content Delivery, Marketing Technology and Social and Mobile Business.

The educational programming at ON DEMAND is produced in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.

Attendees can register for ON DEMAND at www.ondemandexpo.com. Silver and one-day pass packages are available and include access to conference sessions, keynotes and expo hall admission. Registration for the exhibit hall only is free for those signing up in advance of the show. There is a $75 fee for attendees that register on-site.

For more information about ON DEMAND, visit www.ondemandexpo.com or email [email protected].

ON DEMAND is produced in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.

About ON DEMAND
ON DEMAND is the leading North America-based conference and exposition dedicated to the technologies that monetize, optimize, and control content. For more than 15 years, marketing and communications professionals, operations and production managers, IT specialists, and corporate executives have gathered to see the latest solutions and better understand the convergence of communications and digital information so they can communicate effectively and economically.

For nearly 10 years, ON DEMAND has been co-located with info360. Together, ON DEMAND and info360 is the largest enterprise IT event in North America, representing the synergy of content & data throughout the information lifecycle – from creation to delivery and output.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. www.infotrends.com

Contact Information:
ABI
Christina Grasso
212-529-2541
Contact via Email
www.abipr.com

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