Cognitive Computing Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Roger Strukhoff

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iCrossing Expands Creative Capabilities in New York and San Francisco

Top Talent From R/GA, Digitas, Ogilvy and McCann to Drive Connectedness With Creative and Audience Insight

NEW YORK, NY -- (Marketwire) -- 04/30/12 -- iCrossing, (http://news.icrossing.com) a global digital marketing agency, today announced it has further strengthened its creative offering with the addition of five executive creative directors in New York and San Francisco. The all-star team has experience working with big-brand clients including Nike, Walmart and Kraft, and a trophy case that includes Cannes Gold Lions, Gold Pencils and Webbys.

Under the creative leadership of Pat Stern, chief creative officer, the senior creative hires join iCrossing's existing creative team in building connected brands for the agency's growing roster of Digital AOR accounts. Stern came to iCrossing in December 2011 to help CMOs achieve connectedness by combining creativity with data-driven audience insight.

"Successful creative agencies today need to understand how advertising, experience design, social and content all work together to build connected brands," said Stern. "Ken, Patrick, Dylan, Paul and Jeff make a strong team even stronger as we continue to grow our capabilities in these areas. Their work is beautiful, engaging and connects with audiences."

  • Ken Hamm, senior vice president, executive creative director, New York -- An award-winning writer/producer/director, Hamm has worked with some of the world's biggest brands, including Nike, Jaguar, British Airways and Mastercard. His previous experience includes serving as executive creative director at R/GA, where he built their first interactive copy writing department, and serving as executive creative director at Euro RSCG 4D.
  • Patrick Bennett, senior vice president, executive creative director, New York -- Bennett comes to iCrossing from Ogilvy, where he was a senior partner, group creative director and led creative on the global, consolidated general and digital advertising business for SAP. At Digitas, he served as vice president, group creative director and led all global digital creative for Samsung. Other brands he has worked on include Kraft, Six Flags and Verizon.
  • Dylan DiBona, senior vice president, executive creative director, San Francisco -- DiBona's experience includes a position as vice president, creative director at McCann Worldwide. He has worked with clients including Pepsi, Heineken, HBO and Gawker Media.
  • Paul Beddoe-Stephens, vice president, executive creative director, New York -- Beddoe-Stephens has extensive experience in content development and brand strategy. He was previously vice president for digital production at Zero Point Zero, who produced Anthony Bourdain: No Reservations. Prior to that, he was vice president of digital media for Comedy Central, where he helped lead the expansion of their digital group.
  • Jeff Weston, vice president, executive creative director, New York -- Weston comes to iCrossing from R/GA, where he was a creative director and managed several teams in support of the Walmart and Unilever brands. Additional agency experience includes Ogilvy, Dentsu and MRM Worldwide. Other brands he has worked with include The U.S. Army, Nikon, GM and Toyota.

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

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Dana Mellecker
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