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SHIFT Communications Named Digital/Social Agency of the Year

Holmes Group Recognizes SHIFT for Its Comprehensive Integrated Offering

BOSTON, MA -- (Marketwire) -- 04/26/12 -- As further validation for its commitment to the new era of communications, SHIFT Communications is proud to announce that it has been named Digital/Social Agency of the Year by The Holmes Group. The Holmes Report selects its Agency of the Year awards based on several criteria, including growth and financial performance, awards and recognition, industry word-of-mouth, workplace environment, and interviews with clients.

In recognizing SHIFT for this honor, The Holmes Group had this to say about the award-winning digital Agency:

"SHIFT's investment in an integrated offering that blends paid, owned and earned media reaped rich dividends in 2011, spurring growth of around 15 percent. The firm's digital capabilities encompass typical social media solutions, along with ecommerce, design/build and a content marketing facility that has proved a true differentiating factor. SHIFT leveraged this offering to land some impressive new business, including assignments from McDonald's, AOL, Salesforce.com and H&R Block. And there was plenty of eye-catching digital work, for Overstock.com, Zeo, Everbank and, perhaps most notably, a crisis brief for Applebee's that offers a model for crisis communications in the social media era."

"SHIFT continues to invest heavily in the resources and services that will enable us to deliver on our vision for the role of earned media and content marketing," said Agency Principal Todd Defren. "With a deep history in public relations and social media, we pride ourselves on being at the forefront of the evolution of digital communications. To receive this recognition at a time when the industry is experiencing perhaps its most significant growth is truly an honor."

This comes on the heels of further investments to expand the Agency's portfolio of digital/social services including a new Creative Director based in the New York office, who will work closely with public relations account teams to assist with content marketing efforts such as the development of infographics, microsites and websites, amongst other content needs. At the same time, SHIFT is continuing to play a stronger role in its client's social media strategy, including assistance with community management, social advertising campaigns and content syndication efforts, which are bringing remarkable results to client communications programs and serving as a major driver for Agency growth.

To read the full report, click here. SHIFT will be celebrating this achievement at The Holmes Group Sabre Awards Dinner in New York on Tuesday, May 8th, where a number of Agency clients are vying as finalists for the SABRE Gold Awards.

About SHIFT Communications
SHIFT Communications is an award-winning, national and independent social media public relations agency that has represented some of the best-known enterprise and consumer technology brands, including AOL, Overstock.com, Logitech, Bing, Quiznos, Virgin Mobile, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 90+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.

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