Cognitive Computing Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

News Feed Item

Punchcard Introduces “Punchcard for Business” Giving Local Merchants Actionable Insights into Customer Purchase Behavior

Punchcard, an Idealab company, announced today the introduction of Punchcard for Business, the company’s new business-side marketing solution that gives local merchants valuable insights into customer purchasing behavior, along with the ability to automatically push offers directly to consumers’ smart phones via the Punchcard Mobile App. Pioneering Online 2 Offline (O2O) consumer and merchant solutions in what has been called a trillion dollar market, Punchcard for Business gives local businesses a live link to customer mobile devices along with a way for local businesses to push relevant offers to consumers based on their past purchasing behavior. The result is that consumers receive targeted offers from local businesses that they love and local businesses can finally communicate with consumers in an automated fashion. This is especially important for local merchants as 15% of their customer base typically generates 60% or more of their profits. Punchcard’s loyalty and mobile marketing solution works for local businesses of all types, including specialty retailers, restaurants, grocery stores, coffee shops and others.

Combined with the Punchcard Mobile App, Punchcard for Business gives merchants a personalized dashboard which provides rich customer data based on actual purchases. Gone are the days of the “one size fits all” offer as merchants now have the ability to push personalized offers such as: a percentage or dollar amount off of their next purchase, an incentive to tell their friends, a free item if they come back and purchase again this week, or an offer based on the customer’s past purchase behavior (i.e. “buy a sweater to go with those jeans you bought last week”).

“We have spoken to thousands of local businesses and hear the same comment over and over again: customer acquisition is expensive and, regardless of where they are advertising, they often don’t know if their marketing efforts are producing repeat purchases from their customers,” said Punchcard CEO Andy Steuer. “Punchcard for Business provides a way for those merchants to increase the revenue generated from these customers and shorten the consumer re-purchase cycle, while also gaining insights into which customers are their best customers and which customers need an incentive to come back more frequently.”

With the introduction of Punchcard For Business, Punchcard is taking it one step further by offering merchants insights into customer purchasing behavior via in-store analytics, combined with an automated mobile marketing solution that allows the local business to send highly targeted offers to customers and re-acquire and reward the ‘Right Customer’ on a cost effective basis. Consumers benefit as well by receiving valuable offers from businesses that they love.

“The lines between online and offline are blurring and we are at an inflection point in the market where consumers use their mobile phones several times an hour when they are shopping or eating at their favorite restaurants. Punchcard provides a way for consumers to get rewarded for being loyal customers, and for merchants to be able to re-acquire those customers on a more cost effective basis. We expect to see that the net result is consumers will increase their purchase frequency and purchase amount as a result of Punchcard for Business and, in this economy, that is exciting,” continued Steuer.

The Punchcard mobile app replaces the stacks of paper loyalty cards and rewards consumers with cash back from their favorite merchants. The process for achieving rewards is simple: Download the Punchcard app, called “Punchcard – Official” in the App Store and Android Market, and after visiting a business, simply take a photo of the receipt at the point of purchase after which Punchcard will verify your purchase so you can earn “punches” at the places you love to shop.

The “Punchcard Official” App is available now in the Apple App Store for iOS users and in the Android Market for Android users. Punchcard is currently available at more than 147,000 businesses in Southern California.

About Punchcard

Punchcard is a mobile engagement and loyalty network designed to give merchants an effective way to retain customers while rewarding shoppers for making frequent purchases at their favorite retailers.

The Punchcard app is a mobile platform that uses an electronic "punchcard" system that is easy-to-implement and simple to use for shoppers and merchants alike. Merchants get real-time data about their customers’ buying habits, as well as social and other demographic information that allows them to provide their loyal customers with targeted offers and rewards. Punchcard is run by Gigway, Inc., an Idealab company, headquartered in Pasadena and was founded by Andy Steuer in 2011. For more information, please visit www.punchcard.com, and connect with Punchcard on Twitter, Facebook and Google+.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.