|By PR Newswire||
|April 9, 2012 05:00 PM EDT||
TORONTO, April 9, 2012 /PRNewswire/ - Metro, Canada's most read national daily newspaper, made a splash last week with a newly designed website, new iPhone, iPad and Android apps and a $5-million national ad campaign.
The apps and site launched on April 2, on the same day as Metro's expansion from nine to fifteen cities across Canada. This week, Metro's new app is the #1 free news app in the App Store, and has had more than 27,000 downloads already. The Android version is the #4 free news app in the Google Play store, and has had more than 3,400 downloads. The new Metro apps have received positive reviews and are the highest-rated news apps in Canada. The Metro iPhone and iPad app have a 4.5 average rating and the Android app has a 4/5 rating.
Metro worked with Jet Cooper on the new website design and Xtreme Labs on the new apps. Jodi Brown, Vice President, Interactive and Marketing for Metro English Canada, says that as growing numbers of readers seek up-to-the-minute local coverage from Metro on mobile and web it only makes sense to accelerate investment in these areas. Some of the key features of the new apps are:
- Highly visual high-impact "mosaic" cover screen.
- Big box ad unit incorporated into the mosaic in an attractive and eye-catching way.
- Articles and images seamlessly download in the background for quick loading and offline reading.
- On Android, the ability to schedule your app to automatically download new content at a specific time each day for easy offline reading.
- Flip functionality to open the cover screen for a preview of all app sections.
- 3D horoscopes interface.
- Easy sharing of all content.
"In addition to launching new native apps, the new website uses responsive design to automatically adapt to different display types so that no matter what device our readers are using, they can view our site properly," Brown said. "Metro is the number one news brand for YAMs and we are committed to delivering the best experience possible on all the platforms that our connected readers are using."
A $5-million national advertising campaign will support the new digital products and reinforce Metro's position as the largest sharer of free news in the world.
Rethink was the creative agency behind the campaign, while media planning and buying was handled internally by Metro's marketing team and includes Cineplex pre-show, radio, online and mobile in all Metro English markets.
An innovative HTML5 banner running nationally on the Weather Network's iPhone and iPad apps mimics the "swipe to unlock" homescreen functionality of iPhone and iPad and takes users directly to the Metro app on the App Store to "unlock commuter boredom."
A guerilla stunt using Metro mini-boxes was also deployed nationally to generate awareness in a unique way… Several die-cast replica mini-boxes have been placed next to full-size Metro boxes, with a boxcard that reads "also available in pocket-sized" and a QR code on the mini-box that takes the user directly to the App Store to download the Metro app.
The campaign includes a station domination in Toronto at the intersection of Yonge and Bloor and interior transit, transit shelter advertising and billboards in Toronto, Calgary, Vancouver, Regina and Saskatoon.
Metro is Canada's most-read national daily newspaper. Metro editions are published by Free Daily News Group Inc. in Ottawa, Toronto, London, Winnipeg, Calgary, Edmonton and Vancouver, and by Atlantic Free Daily Newspapers Inc. in Halifax. Metro is also published in Montreal by Les Publications Métropolitaines Inc. Metro targets YAMs (youthful, active metropolitans) and reaches more than 1.4 million readers daily and 2.9 million over the course of a week.
Torstar Corporation is the majority owner of Free Daily News Group Inc. with Metro International S.A. holding a small minority interest. Metro International S.A. also holds an interest in Les Publications Métropolitaines Inc and publishes newspapers in more than 100 major cities in 20 countries across Europe, North and South America and Asia. Metro has a unique global reach, attracting a youthful, active, well-educated, metropolitan audience of over 17 million daily readers.
SOURCE Metro Canada
Image with caption: "Screen shot of Metro's position as #1 in the free news category in the App Store, home page on Metro's iPhone App and enhanced sharing tools (CNW Group/Metro Canada)". Image available at: http://photos.newswire.ca/images/download/20120409_C4123_PHOTO_EN_12083.jpg
Image with caption: "Metro's station domination at Yonge and Bloor (CNW Group/Metro Canada)". Image available at: http://photos.newswire.ca/images/download/20120409_C4123_PHOTO_EN_12084.jpg
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 5, 2016 04:00 PM EDT Reads: 746
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 5, 2016 03:45 PM EDT Reads: 690
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 5, 2016 02:45 PM EDT Reads: 1,051
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 5, 2016 02:30 PM EDT Reads: 1,478
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 5, 2016 01:45 PM EDT Reads: 744
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 5, 2016 01:30 PM EDT Reads: 565
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 5, 2016 12:30 PM EDT Reads: 1,308
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 5, 2016 12:30 PM EDT Reads: 1,346
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 5, 2016 10:15 AM EDT Reads: 1,017
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 5, 2016 10:15 AM EDT Reads: 1,565
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 5, 2016 10:00 AM EDT Reads: 1,460
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 5, 2016 09:30 AM EDT Reads: 1,484
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 5, 2016 09:00 AM EDT Reads: 1,270
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 5, 2016 08:45 AM EDT Reads: 1,391
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 5, 2016 06:00 AM EDT Reads: 1,353
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 5, 2016 02:00 AM EDT Reads: 1,320
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 5, 2016 12:45 AM EDT Reads: 1,410
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 5, 2016 12:00 AM EDT Reads: 1,235
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 4, 2016 11:45 PM EDT Reads: 1,286
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 3, 2016 12:15 PM EDT Reads: 1,650