|By PR Newswire||
|April 9, 2012 05:00 PM EDT||
TORONTO, April 9, 2012 /PRNewswire/ - Metro, Canada's most read national daily newspaper, made a splash last week with a newly designed website, new iPhone, iPad and Android apps and a $5-million national ad campaign.
The apps and site launched on April 2, on the same day as Metro's expansion from nine to fifteen cities across Canada. This week, Metro's new app is the #1 free news app in the App Store, and has had more than 27,000 downloads already. The Android version is the #4 free news app in the Google Play store, and has had more than 3,400 downloads. The new Metro apps have received positive reviews and are the highest-rated news apps in Canada. The Metro iPhone and iPad app have a 4.5 average rating and the Android app has a 4/5 rating.
Metro worked with Jet Cooper on the new website design and Xtreme Labs on the new apps. Jodi Brown, Vice President, Interactive and Marketing for Metro English Canada, says that as growing numbers of readers seek up-to-the-minute local coverage from Metro on mobile and web it only makes sense to accelerate investment in these areas. Some of the key features of the new apps are:
- Highly visual high-impact "mosaic" cover screen.
- Big box ad unit incorporated into the mosaic in an attractive and eye-catching way.
- Articles and images seamlessly download in the background for quick loading and offline reading.
- On Android, the ability to schedule your app to automatically download new content at a specific time each day for easy offline reading.
- Flip functionality to open the cover screen for a preview of all app sections.
- 3D horoscopes interface.
- Easy sharing of all content.
"In addition to launching new native apps, the new website uses responsive design to automatically adapt to different display types so that no matter what device our readers are using, they can view our site properly," Brown said. "Metro is the number one news brand for YAMs and we are committed to delivering the best experience possible on all the platforms that our connected readers are using."
A $5-million national advertising campaign will support the new digital products and reinforce Metro's position as the largest sharer of free news in the world.
Rethink was the creative agency behind the campaign, while media planning and buying was handled internally by Metro's marketing team and includes Cineplex pre-show, radio, online and mobile in all Metro English markets.
An innovative HTML5 banner running nationally on the Weather Network's iPhone and iPad apps mimics the "swipe to unlock" homescreen functionality of iPhone and iPad and takes users directly to the Metro app on the App Store to "unlock commuter boredom."
A guerilla stunt using Metro mini-boxes was also deployed nationally to generate awareness in a unique way… Several die-cast replica mini-boxes have been placed next to full-size Metro boxes, with a boxcard that reads "also available in pocket-sized" and a QR code on the mini-box that takes the user directly to the App Store to download the Metro app.
The campaign includes a station domination in Toronto at the intersection of Yonge and Bloor and interior transit, transit shelter advertising and billboards in Toronto, Calgary, Vancouver, Regina and Saskatoon.
Metro is Canada's most-read national daily newspaper. Metro editions are published by Free Daily News Group Inc. in Ottawa, Toronto, London, Winnipeg, Calgary, Edmonton and Vancouver, and by Atlantic Free Daily Newspapers Inc. in Halifax. Metro is also published in Montreal by Les Publications Métropolitaines Inc. Metro targets YAMs (youthful, active metropolitans) and reaches more than 1.4 million readers daily and 2.9 million over the course of a week.
Torstar Corporation is the majority owner of Free Daily News Group Inc. with Metro International S.A. holding a small minority interest. Metro International S.A. also holds an interest in Les Publications Métropolitaines Inc and publishes newspapers in more than 100 major cities in 20 countries across Europe, North and South America and Asia. Metro has a unique global reach, attracting a youthful, active, well-educated, metropolitan audience of over 17 million daily readers.
SOURCE Metro Canada
Image with caption: "Screen shot of Metro's position as #1 in the free news category in the App Store, home page on Metro's iPhone App and enhanced sharing tools (CNW Group/Metro Canada)". Image available at: http://photos.newswire.ca/images/download/20120409_C4123_PHOTO_EN_12083.jpg
Image with caption: "Metro's station domination at Yonge and Bloor (CNW Group/Metro Canada)". Image available at: http://photos.newswire.ca/images/download/20120409_C4123_PHOTO_EN_12084.jpg
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 26, 2016 07:30 AM EDT Reads: 2,800
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 26, 2016 07:30 AM EDT Reads: 11,515
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Oct. 26, 2016 06:00 AM EDT Reads: 1,419
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 26, 2016 06:00 AM EDT Reads: 2,046
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 26, 2016 05:45 AM EDT Reads: 2,559
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 26, 2016 05:30 AM EDT Reads: 1,045
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 26, 2016 05:30 AM EDT Reads: 1,024
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Oct. 26, 2016 05:00 AM EDT Reads: 2,586
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 26, 2016 04:30 AM EDT Reads: 1,763
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 26, 2016 04:30 AM EDT Reads: 1,195
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 26, 2016 04:15 AM EDT Reads: 1,177
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 26, 2016 03:45 AM EDT Reads: 1,033
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 26, 2016 02:30 AM EDT Reads: 1,477
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 26, 2016 02:30 AM EDT Reads: 1,067
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 26, 2016 01:15 AM EDT Reads: 3,132
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 26, 2016 12:00 AM EDT Reads: 1,056
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Oct. 26, 2016 12:00 AM EDT Reads: 3,895
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 26, 2016 12:00 AM EDT Reads: 3,195
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 26, 2016 12:00 AM EDT Reads: 34,236
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 25, 2016 11:45 PM EDT Reads: 3,003