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API Journal Authors: Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander, Jerome McFarland

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New Mode Smashing Old B2B Bottleneck

SHANGHAI, April 4, 2012 /PRNewswire-Asia/ -- In over 10 years of development, the number of B2B e-commerce websites have been increasing steadily. The B2B industry has grown diversely through this early stage of development, but undoubtedly, the traditional B2B industry faces many development bottlenecks.

For traditional B2B platforms, suppliers and buyers are not in good proportion. Buyers are far fewer than suppliers, resulting in a "supply exceeding demand" situation. Moreover, the identity of suppliers is so complicated that their authenticity and integrity can't be ensured. Consequently, buyer user experiences are not always satisfactory.

Traditionally, a high product ranking in the search results on B2B platforms is something that can be bought. For buyers, it makes it hard to tell if the products they want to buy and the suppliers they want to buy from are authentic. It also forces suppliers to spend a lot of money on product ranking. To some extent, it drives up product prices too.

While it's hard to make progress in the old B2B mode, the new B2B mode brought on by new generation B2B websites such as Weiku.com (www.weiku.com), opens a new channel for the B2B industry.

For the new B2B mode, the quantity of suppliers is controlled to ensure the quality of suppliers. It makes it easier for buyers to find qualified suppliers, improving the satisfaction and trust of users towards the B2B platforms. And so, the goal of benefiting buyers and suppliers is then achieved perfectly. The new mode adopts scientific and flexible charging methods, unifying member fees and actual profits. This motivates B2B platforms to improve user experience and bring higher value to their members. Also, the new mode provides suppliers with authentication certification. In other words, it offers dual authentication for high quality suppliers and products approved by professionals who help buyers accurately judge information authenticity.

The new B2B mode bases forward product ranking on fairness and equality, substituting for Adwords ranking. The new ranking is closely bound with supplier integrity, depending on supplier site weight on the B2B platform. This ranking is just like that of Google. Such a ranking system can continuously stir suppliers to provide better products and services for buyers, leading to mutual benefits for both sides.

The timely presence of the new B2B mode has given new life to the B2B industry, inspiring more e-commerce and opening up new avenues for B2B development. It is believed that the new B2B mode will continue to thrive and will become the preferred choice of users.

SOURCE Hangzhou Weiku Information Technology Co., Ltd

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