|By Business Wire||
|April 3, 2012 11:36 AM EDT||
Blackbaud, Inc. (Nasdaq: BLKB), in collaboration with the Nonprofit Technology Network (NTEN) and Common Knowledge, today released the 2012 Nonprofit Social Network Benchmark Report at the 2012 Nonprofit Technology Conference (NTC).
The 4th annual report, featuring survey results from more than 3500 respondents, provides an extensive look at how nonprofits are using social media, highlights key trends, and provides insights for the year ahead.
- Download the report at www.nonprofitsocialnetworksurvey.com
New to this year’s report, based on demand from within the sector, is a benchmark for the average cost of acquisition for Facebook likes and Twitter followers, along with the average value of a Facebook Like. The self reported average cost of a Facebook Like is $3.50 and a $2.05 for a Twitter Follower with the average value of a Facebook Like being reported as $214.81 over the 12 months following acquisition. This self-reported value far outpaces benchmarks of the actual values of offline and online acquired donors, which are $32 and $62 respectively as reported in the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report.
“These self-reported figures provide the first real glimpse into benchmarks for our industry,” said Holly Ross, NTEN’s executive director. “To be conservative, we recommend that nonprofits treat these benchmarks as a minimum investment level for acquisition of new supporters on Facebook and Twitter.”
Jeff Patrick, president of Common Knowledge, added that the wide difference between self-reported value and other actual benchmarks in the marketplace indicates that nonprofits still lack the necessary tools to truly measure the value of social network members.
“Although these initial self-reported social network value benchmarks may be inflated, they provide a baseline from which we can continue to measure,” he said. “It is obvious that nonprofits see the value associated with social networks, and as they become more sophisticated in their measurement, will refine these important benchmarks. We are committed to continuing to track them as this valuable channel evolves.”
Other key findings among respondents include:
- Facebook and Twitter communities grew by 30% and 81%, respectively compared with the 2011 survey.
- Respondents own an average of 2.1 Facebook pages and 1.2 Twitter accounts.
- Google+ is struggling to gain momentum and Pinterest popped up as the top newcomer.
- Respondent budgets and staffing for commercial social networks continue to cautiously climb.
- The use of house social networks remained steady compared to last year’s results, while the average number of members in house networks grew by 265% on a year-over-year basis.
“We are beginning to see organizations value social media as not only an engagement channel, but also an acquisition channel that can lead to fundraising,” said Frank Barry, Blackbaud’s Internet strategy manager. “That isn’t to say that some organizations aren’t raising significant amounts of money from their social networks, but ultimate value comes from a multi-channel approach, not just someone liking your page or following you.”
To download the full report, visit www.nonprofitsocialnetworksurvey.com. To view the infographic visualizing the Report, visit http://bit.ly/npsocial. To learn more, register for the upcoming webinar 2012 Nonprofit Social Networking Benchmark Report Part One: Overview and Key Findings presented by Jeff Patrick. Joint web seminars will be held throughout the year featuring a closer look at some of the responding organizations’ social strategies.
Blackbaud at the 2012 Nonprofit Technology Conference
The NTC is NTEN’s signature three-day gathering bringing together nonprofit professionals from around the world to collaborate, innovate, and maximize effectiveness.
“Our goal is to help nonprofits put technology to work to support their causes, and we find partnering with NTEN for their annual conference is a great way to support this goal,” said Jana Eggers, Blackbaud’s senior vice president of products and marketing. “We’ll be presenting sessions with new research and best practices based on our experience, and also hosting product discovery sessions with NTC attendees to learn how we can make technology work better for them.”
A sponsor of this year’s NTC, Blackbaud will be exhibiting and representatives will be presenting the following educational sessions:
Better Nonprofit Websites: 52 Tweaks in 52 Weeks*
April 4 from 10:30 a.m. to 12 p.m.; Cyril Magnin II (Parc 55)
Speakers: Raheel Gauba and Jono Young of Blackbaud
101 Social Media Tactics for Nonprofits*
April 4 from 1:30 to 3 p.m.; Cyril Magnin II (Parc 55)
Speakers: Chad Norman and Melanie Mathos of Blackbaud
5 Biggest Trends in Online Fundraising
April 4 from 1:30 to 3 p.m.; Plaza Room B
Speakers: Steve MacLaughlin of Blackbaud
What is Social Influencer REALLY Worth? *
April 4 from 3:30 to 5 p.m.; Cyril Magnin II (Parc 55)
Speakers: Mark Davis of Blackbaud and Casey Golden of Small Act
Gaming for Good: Boosting Fundraising, Engagement, and Connection*
April 5 from 10:30 a.m. to 12 p.m.; Cyril Magnin II (Parc 55)
Speakers: moderated by Blackbaud’s Frank Barry and featuring panelists including Patty Huber of Groupon, Ken Weber of Zynga.org, Ehren Foss of HelpAttack!, and Steve Kehrli of PETA.
*Session will be live streamed at www.blackbaud.tv.
Blackbaud will be exhibiting throughout the Conference featuring its new mobile, analytics and social/interactive solutions for nonprofits. Attendees can stop by Blackbaud’s booth to take part in Blackbaud Discovery, designed to involve nonprofit professionals in the early stages of product development. For more information, visit www.blackbaud.com/ntc.
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 25,000 customers in more than 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions, and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom.
NTEN is the membership organization of nonprofit professionals who put technology to use for their causes. NTEN helps nonprofit professionals do their jobs better, so they can make the world a better place. NTEN believes that technology allows nonprofits to work with greater social impact. NTEN enables its members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within the community. The organization connects its members to each other, provides professional development opportunities, educates its constituency on issues of technology use in nonprofits, and spearheads groundbreaking research, advocacy, and education on technology issues affecting the entire community.
About Common Knowledge
Common Knowledge, a consulting agency founded in 2002, provides online marketing and fundraising services to nonprofits. The agency assists clients with strategy, program management and digital asset development. An integral part of Common Knowledge’s work is the strategic planning, development, deployment and promotion of social networking programs for marketing and fundraising with its clients. Working with more than 100 nonprofits over the last 10 years, recent clients include: ASPCA, National 4-H, Save the Children, UNICEF U.S. & Canada, Operation Smile, Dana-Farber Cancer Institute, New York Public Radio, and others.
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Dec. 21, 2014 02:00 PM EST Reads: 2,339
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 21, 2014 01:00 PM EST Reads: 1,976
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 21, 2014 11:30 AM EST Reads: 2,407
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 21, 2014 10:00 AM EST Reads: 2,143
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 21, 2014 08:30 AM EST Reads: 2,267
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 21, 2014 06:15 AM EST Reads: 2,108
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 11:00 PM EST Reads: 1,344
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 1,355
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 18, 2014 09:45 PM EST Reads: 1,217
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 09:00 AM EST Reads: 1,373
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 913
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 1,408
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 11:00 PM EST Reads: 1,455
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 08:00 PM EST Reads: 1,448
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 17, 2014 06:30 PM EST Reads: 1,382
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Dec. 17, 2014 11:45 AM EST Reads: 1,558
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Dec. 16, 2014 11:45 PM EST Reads: 1,401
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Dec. 15, 2014 11:45 PM EST Reads: 1,745
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 15, 2014 10:30 AM EST Reads: 6,919
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
Dec. 15, 2014 10:00 AM EST Reads: 1,990