Welcome!

API Journal Authors: Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander

News Feed Item

Nonprofit Investment in Social Networks and Membership Continue to Grow

Blackbaud, Inc. (Nasdaq: BLKB), in collaboration with the Nonprofit Technology Network (NTEN) and Common Knowledge, today released the 2012 Nonprofit Social Network Benchmark Report at the 2012 Nonprofit Technology Conference (NTC).

The 4th annual report, featuring survey results from more than 3500 respondents, provides an extensive look at how nonprofits are using social media, highlights key trends, and provides insights for the year ahead.

New to this year’s report, based on demand from within the sector, is a benchmark for the average cost of acquisition for Facebook likes and Twitter followers, along with the average value of a Facebook Like. The self reported average cost of a Facebook Like is $3.50 and a $2.05 for a Twitter Follower with the average value of a Facebook Like being reported as $214.81 over the 12 months following acquisition. This self-reported value far outpaces benchmarks of the actual values of offline and online acquired donors, which are $32 and $62 respectively as reported in the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report.

“These self-reported figures provide the first real glimpse into benchmarks for our industry,” said Holly Ross, NTEN’s executive director. “To be conservative, we recommend that nonprofits treat these benchmarks as a minimum investment level for acquisition of new supporters on Facebook and Twitter.”

Jeff Patrick, president of Common Knowledge, added that the wide difference between self-reported value and other actual benchmarks in the marketplace indicates that nonprofits still lack the necessary tools to truly measure the value of social network members.

“Although these initial self-reported social network value benchmarks may be inflated, they provide a baseline from which we can continue to measure,” he said. “It is obvious that nonprofits see the value associated with social networks, and as they become more sophisticated in their measurement, will refine these important benchmarks. We are committed to continuing to track them as this valuable channel evolves.”

Other key findings among respondents include:

  • Facebook and Twitter communities grew by 30% and 81%, respectively compared with the 2011 survey.
  • Respondents own an average of 2.1 Facebook pages and 1.2 Twitter accounts.
  • Google+ is struggling to gain momentum and Pinterest popped up as the top newcomer.
  • Respondent budgets and staffing for commercial social networks continue to cautiously climb.
  • The use of house social networks remained steady compared to last year’s results, while the average number of members in house networks grew by 265% on a year-over-year basis.

“We are beginning to see organizations value social media as not only an engagement channel, but also an acquisition channel that can lead to fundraising,” said Frank Barry, Blackbaud’s Internet strategy manager. “That isn’t to say that some organizations aren’t raising significant amounts of money from their social networks, but ultimate value comes from a multi-channel approach, not just someone liking your page or following you.”

To download the full report, visit www.nonprofitsocialnetworksurvey.com. To view the infographic visualizing the Report, visit http://bit.ly/npsocial. To learn more, register for the upcoming webinar 2012 Nonprofit Social Networking Benchmark Report Part One: Overview and Key Findings presented by Jeff Patrick. Joint web seminars will be held throughout the year featuring a closer look at some of the responding organizations’ social strategies.

Blackbaud at the 2012 Nonprofit Technology Conference

The NTC is NTEN’s signature three-day gathering bringing together nonprofit professionals from around the world to collaborate, innovate, and maximize effectiveness.

“Our goal is to help nonprofits put technology to work to support their causes, and we find partnering with NTEN for their annual conference is a great way to support this goal,” said Jana Eggers, Blackbaud’s senior vice president of products and marketing. “We’ll be presenting sessions with new research and best practices based on our experience, and also hosting product discovery sessions with NTC attendees to learn how we can make technology work better for them.”

A sponsor of this year’s NTC, Blackbaud will be exhibiting and representatives will be presenting the following educational sessions:

  • Better Nonprofit Websites: 52 Tweaks in 52 Weeks*
    April 4 from 10:30 a.m. to 12 p.m.; Cyril Magnin II (Parc 55)
    Speakers: Raheel Gauba and Jono Young of Blackbaud
  • 101 Social Media Tactics for Nonprofits*
    April 4 from 1:30 to 3 p.m.; Cyril Magnin II (Parc 55)
    Speakers: Chad Norman and Melanie Mathos of Blackbaud
  • 5 Biggest Trends in Online Fundraising
    April 4 from 1:30 to 3 p.m.; Plaza Room B
    Speakers: Steve MacLaughlin of Blackbaud
  • What is Social Influencer REALLY Worth? *
    April 4 from 3:30 to 5 p.m.; Cyril Magnin II (Parc 55)
    Speakers: Mark Davis of Blackbaud and Casey Golden of Small Act
  • Gaming for Good: Boosting Fundraising, Engagement, and Connection*
    April 5 from 10:30 a.m. to 12 p.m.; Cyril Magnin II (Parc 55)
    Speakers: moderated by Blackbaud’s Frank Barry and featuring panelists including Patty Huber of Groupon, Ken Weber of Zynga.org, Ehren Foss of HelpAttack!, and Steve Kehrli of PETA.

*Session will be live streamed at www.blackbaud.tv.

Blackbaud will be exhibiting throughout the Conference featuring its new mobile, analytics and social/interactive solutions for nonprofits. Attendees can stop by Blackbaud’s booth to take part in Blackbaud Discovery, designed to involve nonprofit professionals in the early stages of product development. For more information, visit www.blackbaud.com/ntc.

About Blackbaud

Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 25,000 customers in more than 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions, and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom.

About NTEN

NTEN is the membership organization of nonprofit professionals who put technology to use for their causes. NTEN helps nonprofit professionals do their jobs better, so they can make the world a better place. NTEN believes that technology allows nonprofits to work with greater social impact. NTEN enables its members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within the community. The organization connects its members to each other, provides professional development opportunities, educates its constituency on issues of technology use in nonprofits, and spearheads groundbreaking research, advocacy, and education on technology issues affecting the entire community.

About Common Knowledge

Common Knowledge, a consulting agency founded in 2002, provides online marketing and fundraising services to nonprofits. The agency assists clients with strategy, program management and digital asset development. An integral part of Common Knowledge’s work is the strategic planning, development, deployment and promotion of social networking programs for marketing and fundraising with its clients. Working with more than 100 nonprofits over the last 10 years, recent clients include: ASPCA, National 4-H, Save the Children, UNICEF U.S. & Canada, Operation Smile, Dana-Farber Cancer Institute, New York Public Radio, and others.

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...