Welcome!

Search Authors: Elizabeth White, Jnan Dash, Shelly Palmer, Carmen Gonzalez, Lori MacVittie

News Feed Item

Nonprofit Investment in Social Networks and Membership Continue to Grow

Blackbaud, Inc. (Nasdaq: BLKB), in collaboration with the Nonprofit Technology Network (NTEN) and Common Knowledge, today released the 2012 Nonprofit Social Network Benchmark Report at the 2012 Nonprofit Technology Conference (NTC).

The 4th annual report, featuring survey results from more than 3500 respondents, provides an extensive look at how nonprofits are using social media, highlights key trends, and provides insights for the year ahead.

New to this year’s report, based on demand from within the sector, is a benchmark for the average cost of acquisition for Facebook likes and Twitter followers, along with the average value of a Facebook Like. The self reported average cost of a Facebook Like is $3.50 and a $2.05 for a Twitter Follower with the average value of a Facebook Like being reported as $214.81 over the 12 months following acquisition. This self-reported value far outpaces benchmarks of the actual values of offline and online acquired donors, which are $32 and $62 respectively as reported in the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report.

“These self-reported figures provide the first real glimpse into benchmarks for our industry,” said Holly Ross, NTEN’s executive director. “To be conservative, we recommend that nonprofits treat these benchmarks as a minimum investment level for acquisition of new supporters on Facebook and Twitter.”

Jeff Patrick, president of Common Knowledge, added that the wide difference between self-reported value and other actual benchmarks in the marketplace indicates that nonprofits still lack the necessary tools to truly measure the value of social network members.

“Although these initial self-reported social network value benchmarks may be inflated, they provide a baseline from which we can continue to measure,” he said. “It is obvious that nonprofits see the value associated with social networks, and as they become more sophisticated in their measurement, will refine these important benchmarks. We are committed to continuing to track them as this valuable channel evolves.”

Other key findings among respondents include:

  • Facebook and Twitter communities grew by 30% and 81%, respectively compared with the 2011 survey.
  • Respondents own an average of 2.1 Facebook pages and 1.2 Twitter accounts.
  • Google+ is struggling to gain momentum and Pinterest popped up as the top newcomer.
  • Respondent budgets and staffing for commercial social networks continue to cautiously climb.
  • The use of house social networks remained steady compared to last year’s results, while the average number of members in house networks grew by 265% on a year-over-year basis.

“We are beginning to see organizations value social media as not only an engagement channel, but also an acquisition channel that can lead to fundraising,” said Frank Barry, Blackbaud’s Internet strategy manager. “That isn’t to say that some organizations aren’t raising significant amounts of money from their social networks, but ultimate value comes from a multi-channel approach, not just someone liking your page or following you.”

To download the full report, visit www.nonprofitsocialnetworksurvey.com. To view the infographic visualizing the Report, visit http://bit.ly/npsocial. To learn more, register for the upcoming webinar 2012 Nonprofit Social Networking Benchmark Report Part One: Overview and Key Findings presented by Jeff Patrick. Joint web seminars will be held throughout the year featuring a closer look at some of the responding organizations’ social strategies.

Blackbaud at the 2012 Nonprofit Technology Conference

The NTC is NTEN’s signature three-day gathering bringing together nonprofit professionals from around the world to collaborate, innovate, and maximize effectiveness.

“Our goal is to help nonprofits put technology to work to support their causes, and we find partnering with NTEN for their annual conference is a great way to support this goal,” said Jana Eggers, Blackbaud’s senior vice president of products and marketing. “We’ll be presenting sessions with new research and best practices based on our experience, and also hosting product discovery sessions with NTC attendees to learn how we can make technology work better for them.”

A sponsor of this year’s NTC, Blackbaud will be exhibiting and representatives will be presenting the following educational sessions:

  • Better Nonprofit Websites: 52 Tweaks in 52 Weeks*
    April 4 from 10:30 a.m. to 12 p.m.; Cyril Magnin II (Parc 55)
    Speakers: Raheel Gauba and Jono Young of Blackbaud
  • 101 Social Media Tactics for Nonprofits*
    April 4 from 1:30 to 3 p.m.; Cyril Magnin II (Parc 55)
    Speakers: Chad Norman and Melanie Mathos of Blackbaud
  • 5 Biggest Trends in Online Fundraising
    April 4 from 1:30 to 3 p.m.; Plaza Room B
    Speakers: Steve MacLaughlin of Blackbaud
  • What is Social Influencer REALLY Worth? *
    April 4 from 3:30 to 5 p.m.; Cyril Magnin II (Parc 55)
    Speakers: Mark Davis of Blackbaud and Casey Golden of Small Act
  • Gaming for Good: Boosting Fundraising, Engagement, and Connection*
    April 5 from 10:30 a.m. to 12 p.m.; Cyril Magnin II (Parc 55)
    Speakers: moderated by Blackbaud’s Frank Barry and featuring panelists including Patty Huber of Groupon, Ken Weber of Zynga.org, Ehren Foss of HelpAttack!, and Steve Kehrli of PETA.

*Session will be live streamed at www.blackbaud.tv.

Blackbaud will be exhibiting throughout the Conference featuring its new mobile, analytics and social/interactive solutions for nonprofits. Attendees can stop by Blackbaud’s booth to take part in Blackbaud Discovery, designed to involve nonprofit professionals in the early stages of product development. For more information, visit www.blackbaud.com/ntc.

About Blackbaud

Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 25,000 customers in more than 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions, and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom.

About NTEN

NTEN is the membership organization of nonprofit professionals who put technology to use for their causes. NTEN helps nonprofit professionals do their jobs better, so they can make the world a better place. NTEN believes that technology allows nonprofits to work with greater social impact. NTEN enables its members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within the community. The organization connects its members to each other, provides professional development opportunities, educates its constituency on issues of technology use in nonprofits, and spearheads groundbreaking research, advocacy, and education on technology issues affecting the entire community.

About Common Knowledge

Common Knowledge, a consulting agency founded in 2002, provides online marketing and fundraising services to nonprofits. The agency assists clients with strategy, program management and digital asset development. An integral part of Common Knowledge’s work is the strategic planning, development, deployment and promotion of social networking programs for marketing and fundraising with its clients. Working with more than 100 nonprofits over the last 10 years, recent clients include: ASPCA, National 4-H, Save the Children, UNICEF U.S. & Canada, Operation Smile, Dana-Farber Cancer Institute, New York Public Radio, and others.

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.