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Need Google Plus and Twitter content? Go old school | SEO Copywriting


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Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now.
The “tips” booklet.

Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content.  These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.” Or “50 Ways to Stage Your Home,”) that sold at trade shows, given away as prospect “leave-behinds,” or marketed as a free gift.
Tip booklets were extremely popular. Readers loved them. Companies loved them – they made great giveaways, and they could be very profitable. Plus, they were (fairly) easy to write.
I realized that there were so many businesses that didn’t post on social media because they didn’t know what to write. At the same time, these companies are leaving money on the table – Google’s brave new “Search Plus” world shows that posting on social networks is more important than ever.
If this sounds like you, it’s time to go old school – and wow ‘em with your expert tips. Here’s how you can leverage this technique and make it work for you:
Via www.seocopywriting.com

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More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

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