Cognitive Computing Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, William Schmarzo, Shelly Palmer

Related Topics: Containers Expo Blog

Containers Expo Blog: Blog Feed Post

UK Carbon Reduction Commitment Scheme is Bad for IT Business

Don’t put a black mark against business going green

As we enter the third month of 2012, we can but hope that this should be the year that the UK Government finally realises that its Carbon Reduction Commitment Scheme is bad for business.

Introduced under the banner of helping UK industry to become more energy efficient it seems to want to do nothing but penalise growth.

Our raison d’etre as the owner and operator of five UK data centres is to help businesses and organisations throughout the private and public sector to consolidate their IT infrastructures. By moving their servers off their premises into data centres like ours, which are efficiently run to maximise computer usage in environmentally-controlled settings, we are driving business efficiency.

MPs seem to think that because we use a lot of energy that we waste it. We don’t. In fact energy stewardship is critical to our business success. Our customers have the benefit of control panels that show them exactly what energy their servers are consuming so that they can make sound business decisions as they move forward.

Virtualization of servers is shrinking carbon footprints by making organisations less reliant on enormous racks of hardware. And in terms of the actual consumer, the move to online retailing has lessened the need we have as human beings to always be driving in and out of town to go shopping.

The first ‘league table’ for the Carbon Reduction Commitment Scheme was published in November 2011 with Manchester United among the twenty two organisations ranked joint first. Manchester United came top alongside several NHS Trusts, OFGEM and British American Tobacco plc.

Comparing like with like? The CRC scheme rightly produced as much hair dryer treatment as Sir Alex Ferguson does in the dressing room – with Tim Yeo MP, chairman of the Energy and Climate Change Committee calling it ‘a straight forward theft’ after it was revealed that the decision to recycle the revenues from the scheme had raised £743m for HM Treasury.

There is a real problem for companies wanting to improve their green credentials because their ranking might not necessarily reflect their commitment to carbon reduction. Investing in more efficient technology to do this might lead to an increase in their energy consumption in the short term while trying to reduce it in the long term. A clearer picture needs to emerge and for businesses and organisations to be judged on all the different ways in which they are trying to reduce their environmental impact, not just their use of fossil fuels.

Data centre providers are making efforts to use renewable energy where possible. Iceland has opened its first 100 per cent carbon neutral data centre site to support UK and US companies in their environmental strategies. The Keflavik site taps into Iceland’s renewable energy power grid which takes advantage of hydro and geothermal energy sources and the country’s ambient temperature for cooling. And social network giant Facebook is to build its first data centre outside the US in the northern Swedish city of Lulea, close to the Arctic Circle, because of its access to renewable energy and its cold climate. In the UK even Swindon is playing host to a new data centre from Capgemini which has invested in the latest cooling technology.

Yet these are all £multi-million new builds. David Cameron pledged to make this ‘the greenest government ever’ by shifting to a low carbon economy but where are the incentives for existing data centres and their customers?

Cold aisle containment, virtualization and the cloud can only take us so far.

The IT industry is like the development of the motorways in this country. When Harold Macmillan opened the M6 Preston By-Pass, the UK’s first motorway, in 1958, it was just two lanes of highway stretching a mere 8 miles. Today there are over 2,200 miles of motorway, connecting all parts of the country. The internet is like a super motorway, its network allowing people and businesses to connect, shop and trade like never before without having to get into their cars to do it, and yet it seems to be seen as a pariah because it uses energy.

Nobody’s saying that energy efficiency isn’t important but businesses, especially SMEs which the government says it wants to drive recovery, need to be encouraged to think about their carbon use rather than be punished for it.

Technology can help to reduce costs and provide innovative ways to work and increase revenues. This in turn points to sustainability and growth, important issues in times of economic difficulty.

Reducing the carbon footprint is not easy, but European businesses must invest in green technology that enables them to be more energy efficient and rely less on natural resources. Over the next 20 to 30 years, Europe has some specific green regulatory targets to meet and the uptake in the Smart Grid, which can generate energy through renewable resources, will be critical in achieving these goals. The investment in renewable energy will also create new employment opportunities so it is in the interest of organisations to support the initiative by utilising greener technology.

The UK Government should be considering how to supply us all with the renewable energy we would happily use, at a price that we can afford. We don’t want UK business to be driving along the back lanes while everywhere else in the western world is speeding along the digital superhighway.

More Stories By Phil Worms

Phil is a 30 year IT industry veteran with a passion for education and has personally led many school and higher education initiatives designed to engage young people and showcase the broad range of exciting and fulfilling roles in IT.

A full and varied career has seen Phil move through various senior product/project and marketing positions with companies as diverse as Centrica plc, One.Tel, VarTec Telecom and iomart Group plc. Phil is working on a project to create an intergenerational social hub that will celebrate creativity and achievement in Helensburgh, birthplace of television pioneer John Logie Baird.The Heroes Centre will provide people of all ages with the new media and content creation skills required to engage fully in the digital world. Follow his progress on Twitter and on Facebook

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...