Cognitive Computing Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Roger Strukhoff

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Viximo Unveils Social Zone, Fully Customizable Social Platform for Mobile Games

Viximo, the leading provider of cross-platform distribution for social games and apps, today announces Social Zone, a platform designed to enable mobile app developers to make their apps truly social. Building on the company’s expertise in social, Viximo has developed Social Zone to amplify the virality of mobile apps, enable players to find, collaborate and compete with friends, interact in real time, and discover relevant games based on what their friends are playing. Social Zone enables developers to accelerate customer acquisition, increase engagement, and drive monetization with a powerful solution that allows developers to retain their brand and direct relationship with the players.

“Social Zone is the first truly social platform for mobile games,” said Dale Strang, CEO, Viximo. “Social Zone provides access to the most comprehensive social graph, optimized multi-channel push notifications, a real-time presence solution and a social-powered cross-promotion engine. This means developers can attract more players, make their games more social, and drive higher revenue, all while retaining their brand and direct customer relationship."

Viximo introduces the Social Supergraph: the most comprehensive social network available to mobile developers

Viximo’s new Social Zone platform introduces the Social Supergraph, a unified social graph generated from multiple sources including the user’s Address Book, Facebook, Twitter, and the numerous regional social networks that Viximo works with today. Social Zone provides an open API to the Supergraph which enables developers to seamlessly integrate social graph support into their app and customize the social graph with app-specific data such as follow relationships and group memberships. User participation in the Social Supergraph is permission-based, and Viximo uses industry leading practices to protect the security and privacy of end-user data.

Viximo allows developers to own the relationship with the player

Viximo’s Social Zone platform allows the developer to retain its game brand and the direct connection with its players, as Social Zone runs under the surface. Viximo integrates seamlessly with the game, rather than as a branded channel above the game. Social Zone was designed, from the ground up, to enable freemium games to provide custom social functionality, rather than forcing games to integrate canned features such as generic leaderboards and achievements.

Viximo provides a robust toolset to create a vibrant social ecosystem

The new platform boasts an optimized multi-channel push notification system, including an integrated, customizable message center and an activity feed that pushes notifications to friends across games. Social Zone’s real-time presence solution lets players find and communicate with friends who are currently online. And Viximo helps developers drive more customer installs and increase revenue by providing the first mobile cross-promotion engine that leverages the power of a user's social graph to provide relevant, high conversion app recommendations.

All of the Social Zone functionality taps into Viximo’s advanced real-time analytics system which gives mobile developers the insights they need to optimize their mobile game. A flexible system makes it easy to drill down into the metrics that are critical to game optimization, including daily active users, session length, k-factor, and viral notification conversion rates.

Viximo is a leader in the web-based social game space, with a portfolio including some of the top social games such as EdgeWorld (Kabam), Resort World (Game Insight) and Backyard Monsters (Kixeye). Viximo’s network reaches more than 200 million users around the world through social networking sites such as Google+, Yahoo Games, Tuenti, VZnet, Gaia Online, Orkut, IMVU, Odnoklassniki, and Nasza Klasa.

Viximo is currently signing game developer partners to its Social Zone mobile platform. To learn more about Social Zone for mobile games, visit mobile.viximo.com.

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