Cognitive Computing Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, William Schmarzo, Shelly Palmer

Related Topics: Cognitive Computing

Cognitive Computing : Blog Feed Post

Five Free Tools for SEO Success

The additional tips and tricks provided by this guide are an invaluable resource

Before hitting this list, be sure you’ve done your keywords homework.  It’s really pretty simple:  make a list of the keywords relevant to your product or service.  These are the words used to describe what you are offering and the words and phrases prospective customers are putting into search engines to find you.   That’s really the long and short of it.   What are you selling that you want people to find and which keywords do you stand a chance of placing for organically. Answer that question with your keywords.  When answering, bear in mind that there may be many a number of common words or phrases that apply!  For example if you are selling USB storage devices, “aka flash drives,” you may also want to include such common words as “data stick,” “thumb drive,” USB key,” and the like. So look for these word clusters.  

Now, having said that, it is important to note that you are likely to have competition for your keywords.  The less competition, the more unique your keywords are, the more likely you are to rank well if you follow standard SEO practices on your website.  So it is a bit of a trade-off.  The more popular and competitive your keywords are, the more difficult it will be to rank well.  But here are some important tools that will help:

1)      Google Keywords Tool.   In the world of SEO, who’s your daddy?  Of course, Google.  And Google has a keywords tool that is free to use.  While this is tied to AdWords, it can serve as a guide for you to build your SEO strategy.  Plus, it’s great for generating related keywords that you probably haven’t considered.  And for sure, it can inform a paid advert campaign if you decide you want to take it to the next level, eg., beyond just “organic” search term ranking.  We talked about the potential “Catch 22” of keyword competition, right?  This tool will give you insights.  See our example below from this tool where we’ve plugged in “SEO marketing development” for our keywords.  We’ve set the option for the matches to be “loose” instead of “closely related,” and we can see that terms like “SEO Marketing Blog” have low competition but also relatively low monthly searches:

Meanwhile, we have our work cut out for us, if we want to compete for keywords like “SEO Services:”

2)      If you’ve already established keywords and want to find out how your SEO strategy is working, the free Search Engine Genie tool is a must. Rankings for keywords tells you how you are doing compared to the competition.  If you still have work to do, then it is time to pull out the heavy equipment and reassess your techniques.  That’s what the next freebie does.

3)      Not sure if your site is up to snuff with SEO practices?  Again Google comes to the rescue with Webmaster Tools.    This essential service reports on site health and will allow you to tame both title tags, H tags and meta descriptions. You already know that you should be using keywords in your URLs, page titles, etc., right?  See the example below where redundant title tags are run amok:

As an added bonus, now Webmaster Tools works hand-in-hand with Google Analytics.  To get started, you just need a Google login and to paste a small piece of “verification” code into your site.  After the tool has had a chance to crawl your site, just use the reports and then find and fix these title tags by plugging in more specific key words for your content and you’ll soon be on your way to SEO success.

4)      If you want to find out more details about how to write content and create links that will put your results higher in those coveted search result listings, you can’t do any better by following the free SEO starter guide.  Many of the techniques we’ve already mentioned in previous posts such as using keywords in building page titles, headings and links

The additional tips and tricks provided by this guide are an invaluable resource.  Get this guide!  Read it, study it, follow it – even print out all 32 wonderful pages if you must.

5)      As we’ve enumerated here, there are just a TON of available resources to get you on your way to SEO splendor, but one offer you can’t beat comes from HubSpot, their blog and CRM integration tools will show you how to take your site to the next level, so if you dare to endure a Free Assessment, be sure and check out their free website evaluation offering.

Okay, check out all the great SEO tools listed above. If you have any questions afterward, of course we’d be happy to help you implement an on-page website search engine optimization strategy!

Read the original blog entry...

More Stories By Jeff Scholes

Scholes Marketing helps B2B technology and software businesses generate leads, integrate marketing efforts and increase revenue. We work for companies in different capacities depending on their unique needs. For some, we act as an extension to the team of small to mid-sized companies that have products to market and sell but are in the process of staffing up and getting their marketing infrastructure in place. Others may not be quite ready to staff a full-time marketing resource, yet have lots of marketing heavy lifting to do in the meantime. And in many cases, some simply need a partner they can trust to fill in when necessary. Jeff Scholes works closely with B2B companies to address some of the complex marketing challenges they are faced with today.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...