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Cloud Expo New York: Goodbye PaaS 1.0, Hello PaaS 2.0

Apprenda CEO Sinclair Schuller to explain how organizations are currently using PaaS and where PaaS is evolving to
By Liz McMillan
Article Rating:
April 28, 2012 05:00 AM EDT
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 7,479

Cloud Expo New York $500 Savings here!

The Platform as a Service (PaaS) market grew out of the fact that no other cloud solution addressed the ever-increasing complexity of managing and writing modern applications: no frameworks, libraries or APIs alone could tackle the sticky application engineering challenges. Unfortunately, PaaS 1.0 is what people are now seeing as strictly a "tool" to easily deploy apps to the infrastructure in a self-service way with little or no differentiation among offerings. However, in order for PaaS to reach its full potential and become the modern day abstraction layer for software delivery, we must enter the PaaS 2.0 phase.

In his session at the 10th International Cloud Expo, Sinclair Schuller, Co-Founder & CEO of Apprenda, will explain how organizations are currently using PaaS, where PaaS is evolving to, and highlight best practices to maximize the value of existing investments when adopting PaaS today.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Sinclair Schuller is Co-Founder & CEO of Apprenda. Previously, he held positions at Morgan Stanley, Eden Communications, and the State University of New York (SUNY). He holds a dual Bachelor of Science in Computer Science & Mathematics from Rensselaer Polytechnic Institute, where he graduated Summa Cum Laude. Schuller excels in understanding the economics of SaaS platforms and ecosystems, and is a frequent speaker and panelist at industry events.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2012 New York, June 11-14, 2012, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in New York City, June 11-14, 2012, and in Santa Clara, CA, November 5-8, 2012.

The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

Cloud Expo New York will attract more than 8,000 delegates from 48 countries and over 200 sponsors and exhibitors!

All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo New York
Cloud Expo 2012 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo New York
Cloud Expo delegates can pre-register for Cloud Expo New York with $500+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

Published April 28, 2012 – Reads 7,479
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.

More Stories By Liz McMillan

Liz is Associate Online Editor at Ulitzer.com, where she covers emerging technologies including Cloud Computing and Virtualization, as well as mergers and acquisitions and "new-media" strategies as described under the Ulitzer Live! umbrella. You can forward your press releases by email lizmcmillan.ulitzer.com.

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