Welcome!

Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski, Zakia Bouachraoui

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

How Data Virtualization Improves Business Agility – Part 2

Accelerate value with a streamlined, iterative approach that evolves easily

Business Agility Requires Multiple Approaches
Agile businesses create business agility through a combination of business decision agility, time-to-solution agility and resource agility.

This article addresses how data virtualization delivers time-to-solution agility. Part 1 addressed business decision agility and Part 3 will address resource agility.

Time-To-Solution Agility = Business Value
When responding to new information needs, rapid time-to-solution is critically important and often results in significant bottom-line benefits.

Proven, time and again across multiple industries, substantial time-to-solution improvements can be seen in the ten case studies described in the recently published Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.

Consider This Example: If the business wants to enter a new market, it must first financially justify the investment, including any new IT requirements. Thus, only the highest ROI projects are approved and funded. Once the effort is approved, accelerating delivery of the IT solution also accelerates realization of the business benefits and ROI.

Therefore, if incremental revenues from the new market are $2 million per month, then the business will gain an additional $2 million for every month IT can save in time needed to deliver the solution.

Streamlined Approach to Data Integration
Data virtualization is significantly more agile and responsive than traditional data consolidation and ETL-based integration approaches because it uses a highly streamlined architecture and development process to build and deploy data integration solutions.

This approach greatly reduces complexity and reduces or eliminates the need for data replication and data movement. As numerous data virtualization case studies demonstrate, this elegance of design and architecture makes it far easier and faster to develop and deploy data integration solutions using a data virtualization platform. The ultimate result is faster realization of business benefits.

To better understand the difference, let's contrast these methods. In both the traditional data warehouse/ETL approach and data virtualization, understanding the information requirements and reporting schema is the common first step.

Traditional Data Integration Has Many Moving Parts
Using the traditional approach IT then models and implements the data warehouse schema. ETL development follows to create the links between the sources and the warehouse. Finally the ETL scripts are run to populate the warehouse. The metadata, data models/schemas and development tools used within each activity are unique to each activity.

This diverse environment of different metadata, data models/schemas and development tools is not only complex but also results in the need to coordinate and synchronize efforts and objects across them.

Experienced BI and data integration users will readily acknowledge the long development times that result from this complexity, including Forrester Research in its 2011 report Data Virtualization Reaches Critical Mass.

"Extract, transform, and load (ETL) approaches require one or more copies of data staged along the physical integration process flow. Creating, storing, and manipulating these copies can be complex and error prone."

Data Virtualization Has Fewer Moving Parts
Data virtualization uses a more streamlined architecture that simplifies development. Once the information requirements and reporting schema are understood, the next step is to develop the objects (views and data services) used to both model and query the required data.

These virtual equivalents of the warehouse schema and ETL routines and scripts are created within a single view or data service object using a unified data virtualization development environment. This approach leverages the same metadata, data models/schemas and tools.

Not only is it easier to build the data integration layer using data virtualization, but there are also fewer "moving parts," which reduces the need for coordination and synchronization activities. With data virtualization, there is no need to physically migrate data from the sources to a warehouse. The only data that is moved is the data delivered directly from the source to the consumer on-demand. These result sets persist in the data virtualization server's memory for only a short interval.

Avoiding data warehouse loads, reloads and updates further simplifies and streamlines solution deployment and thereby improves time-to-solution agility.

Iterative Development Process Is Better for Business Users
Another way data virtualization improves time-to-solution agility is through support for a fast, iterative development approach. Here, business users and IT collaborate to quickly define the initial solution requirements followed by an iterative "develop, get feedback and refine" process until the solution meets the user need.

Most users prefer this type of development process. Because building views of existing data is simple and fast, IT can provide business users with prospective versions of new data sets in just a few hours. The user doesn't have to wait months for results while IT develops detailed solution requirements. Then business users can react to these data sets and refine their requirements based on the tangible insights. IT can then change the views and show the refined data sets to the business users.

This iterative development approach enables the business and IT to hone in on and deliver the needed information much faster than traditional integration methods.

Even in cases where a data warehouse solution is mandated by specific analytic needs, data virtualization can be used to support rapid prototyping of the solution. The initial solution is built using data virtualization's iterative development approach, with migration to the data warehouse approach once the business is fully satisfied with the information delivered.

In contrast, developing a new information solution using traditional data integration architecture is inherently more complex. Typically, business users must fully and accurately specify their information requirements prior to any development, with little change tolerated. Not only does the development process take longer, but there is a real risk that the resulting solution will not be what the users actually need and want.

Data virtualization offers significant value, and the opportunity to reduce risk and cost, by enabling IT to quickly deliver iterative results that enable users to truly understand what their real information needs are and get a solution that meets those needs.

Ease of Data Virtualization Change Keeps Pace with Business Change
The third way data virtualization improves time-to-solution agility is ease of change. Information needs evolve. So do the associated source systems and consuming applications. Data virtualization allows a more loosely coupled architecture between sources, consumers and the data virtualization objects and middleware that integrate them.

This level of independence makes it significantly easier to extend and adapt existing data virtualization solutions as business requirements or associated source and consumer system implementations change. In fact, changing an existing view, adding a new source or migrating from one source to another is often completed in hours or days, versus weeks or months in the traditional approach.

Conclusion
Data virtualization reduces complexity, data replication and data movement. Business users and IT collaborate to quickly define the initial solution requirements followed by an iterative "develop, get feedback and refine" delivery process. Further independent layers make it significantly easier to extend and adapt existing data virtualization solutions as business requirements or associated source and consumer system implementations change.

These time-to-solution accelerators, as numerous data virtualization case studies demonstrate, make it far easier and faster to develop and deploy data integration solutions using a data virtualization platform than other approaches. The result is faster realization of business benefits.

Editor's Note: Robert Eve is the co-author, along with Judith R. Davis, of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility, the first book published on the topic of data virtualization. This series of three articles on How Data Virtualization Delivers Business Agility includes excerpts from the book.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...