Google has partnered with sports brand Nike to launch joga.com, a global online community portal for football (soccer) fans. The site, whose name derives from the phrase "Joga Bonito" or "play beautiful" in Portuguese, is available in 14 languages, letting fans create their own social football network.

Joga.com, is by invitation only, and requires users to be registered with Google. Joga members will be able to build their own groups and clubs, share football-related information, upload photos and video, and organize and give updates on local matches and events.

Users can create their own personalized page where they can share information, browse their network of friends, and receive Friend Requests, Alerts, and Messages. They can also able to add photos, videos and blogs to their profiles.

In addition, members get exclusive access to profiles and information about Nike football players.