Welcome!

Cognitive Computing Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, Zakia Bouachraoui

Blog Feed Post

Content Marketing is NOT the new SEO

“So this content marketing is the new shiny marketing toy, and it replaces SEO, the old and not-so-shiny marketing toy?”

Those are words – uttered earlier this week – from someone who ought to know better.

My answer? No, content marketing is not all that new and shiny, and no, it certainly does not replace SEO. It’s far bigger, broader, and all-encompassing than SEO.

I love SEO. It has a place in every marketing plan we put together. Its impact, if done well, can be business-changing. The people that do SEO the right way – I am talking about the real experts – are invaluable.

But it’s merely a piece of content marketing. A very important one, but just a piece.

Look no further than the name. SEO, or search engine optimization, focuses on search engines. If Google were to go away (the probability of that scenario is .000001%), and no search engine replaced its consumer utility, what would happen with SEO?

Content marketing, on the other hand, focuses on…well, marketing. Every piece of it. Content marketing does not focus on one single property, or even a set of properties. It’s online, and it’s offline. If Google goes away, content marketing stays.

There is a reason why Google’s most recent “Farmer” algorithm update targeted sites compiling large amounts of low-quality or useless content. Those content farms were using that low-quality content as an SEO tactic only. That questionable content, with its SEO value removed, has no value.

Which properties have benefitted from the algorithm update? According to a blog post from Googlers Amit Singhal and Matt Cutts, “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Imagine that. Original content and thoughtful analysis are back in vogue.

Same as it ever was?

Want to learn more?  Sign up to join us as Will Davis and I outline the anatomy of a content marketing strategy in our April 27th webinar What if You Build It and They Still Don’t Come?

Read the original blog entry...

More Stories By Mike Sweeney

Mike Sweeney and Right Source Marketing help organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...