Welcome!

Cognitive Computing Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

Related Topics: Cognitive Computing , Release Management

Cognitive Computing : Article

Google Gets ITA & Maybe More Trouble

The Justice Department isn’t going to oppose its $700 million acquisition of ITA Software

Google got its way. The Justice Department isn’t going to oppose its $700 million acquisition of ITA Software, which provides the data for airline tickets to airlines and online travel companies, a purchase the agency has been reviewing since last July. But unlike Google’s equally opposed $3.2 billion acquisition of DoubleClick, the display ad house, in 2008 or its $750 million acquisition of AdMob, the mobile ad company, last year, the DOJ put strings on this one.

Google had to sign a consent decree agreeing to government-monitored compulsory licensing to ensure that competitors continue to get ITA’s services on fair and reasonable terms and a firewall preventing it from peeking at the data other people run on ITA’s servers. It must also invest in new ITA products that would also be licensed to rivals and the submit any disputes to binding arbitration.

It has to report any complaints to the DOJ and publish a copy of the five- year consent decree on its web site once it’s approved by a judge.

The DOJ agreed with the FairSearch coalition that formed to oppose the acquisition that the way the deal was originally structured “would have substantially lessened competition among providers of comparative flight search web sites in the United States, resulting in reduced choice and less innovation for consumers.”

Google said it’s “moving to close this acquisition as soon as possible.”

Apparently it expects to make it possible for travelers to type the words “flights to somewhere sunny for under $500 in May into Google” and get back the flight times, fares and links to sites where they can buy the tickets. What’s not clear is where competitive search results will fall, an abiding fear of FairSearch.

Already under investigation for antitrust in Europe, Google could face a broad parallel investigation of its dominant search business in the US by either the DOJ or the Federal Trade Commission.

Bloomberg last week suggested that the FTC was itching to open a Google probe and was waiting to see how the Justice Department handled the ITA

matter. Continuous government monitoring of Google’s new consent decree could also yield the DOJ grounds for a case as happened with Microsoft precipitating its decline as an industry force.

Ten days ago Microsoft filed a formal complaint with the Europe Commission charging Google with unfair competition in search, online advertising and smartphone software and according to Bloomberg the EC’s antitrust czar Joaquin Almunia said Friday that he expects more complaints to be lodged.

Before Microsoft complained, something it’s never done before, the EC’s initial probe into whether the search giant was skewing its search results in favor of its own products produced 500 responses to questionnaires the agency sent to web companies, publishers and advertisers, Alumunia said

Google and its infamous Buzz social network service just settled FTC charges of deceptive privacy practices and violating its own privacy promises, agreeing to implement a “comprehensive privacy program” and submit to third-party privacy audits every two years for the next 20 years.

Google abandoned an alliance with Yahoo in 2008 when the Justice Department made it clear it would sue.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.