Welcome!

Cognitive Computing Authors: Elizabeth White, Pat Romanski, Zakia Bouachraoui, Yeshim Deniz, William Schmarzo

Related Topics: Cognitive Computing , Release Management

Cognitive Computing : Article

Google Gets ITA & Maybe More Trouble

The Justice Department isn’t going to oppose its $700 million acquisition of ITA Software

Google got its way. The Justice Department isn’t going to oppose its $700 million acquisition of ITA Software, which provides the data for airline tickets to airlines and online travel companies, a purchase the agency has been reviewing since last July. But unlike Google’s equally opposed $3.2 billion acquisition of DoubleClick, the display ad house, in 2008 or its $750 million acquisition of AdMob, the mobile ad company, last year, the DOJ put strings on this one.

Google had to sign a consent decree agreeing to government-monitored compulsory licensing to ensure that competitors continue to get ITA’s services on fair and reasonable terms and a firewall preventing it from peeking at the data other people run on ITA’s servers. It must also invest in new ITA products that would also be licensed to rivals and the submit any disputes to binding arbitration.

It has to report any complaints to the DOJ and publish a copy of the five- year consent decree on its web site once it’s approved by a judge.

The DOJ agreed with the FairSearch coalition that formed to oppose the acquisition that the way the deal was originally structured “would have substantially lessened competition among providers of comparative flight search web sites in the United States, resulting in reduced choice and less innovation for consumers.”

Google said it’s “moving to close this acquisition as soon as possible.”

Apparently it expects to make it possible for travelers to type the words “flights to somewhere sunny for under $500 in May into Google” and get back the flight times, fares and links to sites where they can buy the tickets. What’s not clear is where competitive search results will fall, an abiding fear of FairSearch.

Already under investigation for antitrust in Europe, Google could face a broad parallel investigation of its dominant search business in the US by either the DOJ or the Federal Trade Commission.

Bloomberg last week suggested that the FTC was itching to open a Google probe and was waiting to see how the Justice Department handled the ITA

matter. Continuous government monitoring of Google’s new consent decree could also yield the DOJ grounds for a case as happened with Microsoft precipitating its decline as an industry force.

Ten days ago Microsoft filed a formal complaint with the Europe Commission charging Google with unfair competition in search, online advertising and smartphone software and according to Bloomberg the EC’s antitrust czar Joaquin Almunia said Friday that he expects more complaints to be lodged.

Before Microsoft complained, something it’s never done before, the EC’s initial probe into whether the search giant was skewing its search results in favor of its own products produced 500 responses to questionnaires the agency sent to web companies, publishers and advertisers, Alumunia said

Google and its infamous Buzz social network service just settled FTC charges of deceptive privacy practices and violating its own privacy promises, agreeing to implement a “comprehensive privacy program” and submit to third-party privacy audits every two years for the next 20 years.

Google abandoned an alliance with Yahoo in 2008 when the Justice Department made it clear it would sue.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...