Welcome!

Cognitive Computing Authors: Zakia Bouachraoui, Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan

Related Topics: Cognitive Computing , Release Management

Cognitive Computing : Article

Google Gets ITA & Maybe More Trouble

The Justice Department isn’t going to oppose its $700 million acquisition of ITA Software

Google got its way. The Justice Department isn’t going to oppose its $700 million acquisition of ITA Software, which provides the data for airline tickets to airlines and online travel companies, a purchase the agency has been reviewing since last July. But unlike Google’s equally opposed $3.2 billion acquisition of DoubleClick, the display ad house, in 2008 or its $750 million acquisition of AdMob, the mobile ad company, last year, the DOJ put strings on this one.

Google had to sign a consent decree agreeing to government-monitored compulsory licensing to ensure that competitors continue to get ITA’s services on fair and reasonable terms and a firewall preventing it from peeking at the data other people run on ITA’s servers. It must also invest in new ITA products that would also be licensed to rivals and the submit any disputes to binding arbitration.

It has to report any complaints to the DOJ and publish a copy of the five- year consent decree on its web site once it’s approved by a judge.

The DOJ agreed with the FairSearch coalition that formed to oppose the acquisition that the way the deal was originally structured “would have substantially lessened competition among providers of comparative flight search web sites in the United States, resulting in reduced choice and less innovation for consumers.”

Google said it’s “moving to close this acquisition as soon as possible.”

Apparently it expects to make it possible for travelers to type the words “flights to somewhere sunny for under $500 in May into Google” and get back the flight times, fares and links to sites where they can buy the tickets. What’s not clear is where competitive search results will fall, an abiding fear of FairSearch.

Already under investigation for antitrust in Europe, Google could face a broad parallel investigation of its dominant search business in the US by either the DOJ or the Federal Trade Commission.

Bloomberg last week suggested that the FTC was itching to open a Google probe and was waiting to see how the Justice Department handled the ITA

matter. Continuous government monitoring of Google’s new consent decree could also yield the DOJ grounds for a case as happened with Microsoft precipitating its decline as an industry force.

Ten days ago Microsoft filed a formal complaint with the Europe Commission charging Google with unfair competition in search, online advertising and smartphone software and according to Bloomberg the EC’s antitrust czar Joaquin Almunia said Friday that he expects more complaints to be lodged.

Before Microsoft complained, something it’s never done before, the EC’s initial probe into whether the search giant was skewing its search results in favor of its own products produced 500 responses to questionnaires the agency sent to web companies, publishers and advertisers, Alumunia said

Google and its infamous Buzz social network service just settled FTC charges of deceptive privacy practices and violating its own privacy promises, agreeing to implement a “comprehensive privacy program” and submit to third-party privacy audits every two years for the next 20 years.

Google abandoned an alliance with Yahoo in 2008 when the Justice Department made it clear it would sue.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...