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To “Friend” Is the Trend: Social Media & Financial Services Today

A study on the topic of social media in financial services

That is the title of financial services research firm Corporate Insights update to their 2008 study on the topic of social media in financial services.

The attached video interviews Alan Maginn, Senior Analyst, Consulting Services and asks him to answer these four questions:

  • How are financial services firms using social media?
  • How are financial services firms handling customer service in regards to social media?
  • How are financial services firms using Twitter?
  • How are financial services firms using Facebook to interact with clients and prospects?

While I appreciate Alan’s comments, and they are appropriate, he may have overlooked the widespread adoption and use of social media by mid- to small-sized asset managers and the robust adoption and use of social media in the RIA and Independent Financial Advisor space.  At DBJ Associates we have seen a tremendous curiosity and adoption of social media by our clients over the past two years, a trend that shows no sign of abating.  In fairness, I have not read the Corporate Insights (www.corporateinsights.com) 300-page study where in fact this might be discussed.

I would welcome your comments.

Read the original blog entry...

More Stories By D. Bruce Johnston

D. Bruce Johnston, President | COO, CaptureTrackConvert is regarded as a high-energy, results-driven Financial Services Distribution Executive. His 30+-year career has been distinguished by an impressive record of accomplishments, contributions and winner of the Institutional Investor Fund Marketer of the Year award. CaptureTrackConvert (CTC) provides easy to use, powerful enterprise level marketing automation software to fast growing SMBs. CTC is dedicated to helping SMBs maximize their marketing resources, improve the effectiveness of their marketing campaigns and generating more sales ready prospects thus dramatically improving sales and the bottom-line.

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