Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), has announced the launch of StraightUpSearch.com, the company's blog. StraightUpSearch is a forum for Oneupweb's SEO and SEM inside experts to provide industry insight and present a clear view of search engine optimization and marketing best practices. The blog is named for its behind-the-scenes, unvarnished perspective, free of puffery. The bright clean design supports the editorial tone.

The blog raises controversial ideas and encourages comments from dissenting points of view. "If there are sacred cows in search, then this is the place to challenge them from a marketing point of view. Don't come to StraightUpSearch to see typical griping about SEO spammers," explains Oneupweb CEO Lisa Wehr. "Come to get your creative juices flowing, have a laugh or learn something new."

"We've been writing our blog for ourselves, our clients and partners for months. It's filled with great ideas and insight. We decided that a broad audience would also benefit from the content," says Wehr. "We include opinions from people who work in all our departments, delivering straightforward insider info."

Recent StraightUpSearch posts have involved topics such as the way children search on the internet, the recent proliferation of splogs (blogs consisting of only spam), the short-lived careers of CMOs, Google's recent Jagger update and Martha Stewart's SEO needs, written by authors from every perspective of search: paid, natural, research, creative development and even marketing.