Welcome!

Cognitive Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Yeshim Deniz, Zakia Bouachraoui

Related Topics: Java IoT, Agile Computing, @CloudExpo

Java IoT: Blog Post

The Secret Behind The Incredible Growth of Cloud Expo

The largest new technology event, Cloud Expo, is the first conference to be born, produced and presented on Ulitzer platform

A few minutes ago I received an email questionnaire informing me that "The Center for Exhibition Industry Research (CEIR) has once again partnered with George P. Johnson Experience Marketing to conduct this essential and timely research. This year's study is being co-produced with The Jordan Edmiston Group, Inc. and with support from the Event Marketing Institute."

The first question of this survey is:

Which one of the following best describes the role of "digital marketing" when you are planning an event?

a)      A leading tactic
b)      A vital component of the plan
c)       Taken under consideration with other mediums
d)      Usually an afterthought
e)      Don't really consider it

I was shocked to see this question and equally shocked to read the selection of possible answers!

First, allow me to present the facts, which reflect the reality of the media business in 2010, the decade we just entered, as it relates to the facts of our company.

SYS-CON Media executed a five-year transition plan from January 2004 through December 2008. We transformed our company into a pure "new media" business in five years, which is now owned and operated by Ulitzer, Inc. The last print magazine published by SYS-CON Publications, Inc. was in December 2008. Ulitzer.com was launched about a year ago with more than 500 micro sites including the 16 year-old www.sys-con.com brand, which is now a property of Ulitzer, Inc.

Ulitzer.com offers roughly 1.4 million articles, including the online libraries of all SYS-CON print magazines from the past 16 years.

Ulitzer.com is also the world's first and only revolutionary new media platform designed for original content on any subject in any language.

For example, Dmitriy Stepanov who joined Ulitzer earlier today is the 9,875th Ulitzer author on our new media platform.

The largest new technology event in the world, Cloud Expo, is the first conference to be born, produced and presented completely on the Ulitzer platform.

The Cloud Expo home page updates automatically around the clock, with the most recent feature stories, articles, product reviews, news and blogs posted by the world's most influential authors on their subject matters! You may find all faculty members and speakers from Cloud Expo conferences on Ulitzer pages.

Ulitzer will eventually replace all media on all subjects you can think of in any language around the world.

Question: Are You Planning "Digital Marketing" When You Are Planning an Event?

Here are my thoughts on this question. At this very moment, some people on planet Earth are switching from gas to electricity, some people are printing technology magazines and mailing them through the post office, some people are reading the New York Times with their Sunday bagels.

As far as we are concerned, traditional media tools are long gone; our company began this transition 6 years ago and completed it a year and a half ago.

If I were asked this question and expected to give an answer, my reply would be:

f)       none of the above

Let's take "Cloud Expo" for example. The most popular technology conference of the new decade was born on "digital media" and produced and presented using "digital media" assets.

I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade.

I personally don't use email anymore; I communicate through "Twitter."\

We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly.

Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers.

I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it."

In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.

More Stories By Fuat Kircaali

Fuat Kircaali is the founder and chairman of SYS-CON Media, CloudEXPO, Inc. and DXWorldEXPO, Inc.

Kircaali came to the United States from Zurich University, Switzerland in 1984 while studying for his PhD, to design computer systems for SH-2G submarine hunter helicopters for the U.S. Navy. He later worked at IBM's IS&CG Headquarters as a market research analyst under Mike Armstrong's leadership, an IBM executive who later ran IBM Europe and AT&T; and Fuat was the Director of Information Systems for UWCC, reporting to CEO Steve Silk (later Hebrew National CEO), one of the top marketing geniuses of the past two decades.

Kircaali founded SYS-CON Media in 1994, a privately held tech media company with sales exceeding $200 million. SYS-CON Media was listed three years in a row by Inc 500 and Deloitte and Touche among the fastest-growing private companies in America. Kircaali launched DXWorldEXPO LLC, a Lighthouse Point, FL-based "digital transformation" events company in March 2017.

Fuat completed Bogazici University (ranked among the top 100 universities in the world) Business Administration program in 1982 with a Bachelor's Degree in Istanbul, Turkey. He was one of 50 students accepted to the program out of over 1 million high school graduates.

http://twitter.com/fuatkircaali

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.