GE Analytical Instruments has retained the services of leading interactive agency Zunch Communications, Inc. to conduct
search engine optimization services and perform website analytics research. The Zunch team will be working in eight languages to improve search engine rankings for GE Analytical Instruments.

"Our ultimate goal in working with GE Analytical Instruments is to provide them with the necessary tools, practices and
techniques to cost-effectively increase their online presence," said Kevin M. Ryan, Chief Strategy Officer for Zunch. "This
helps customers and researchers find information about their services with ease."

The Zunch SEO team will be working to increase the number of search engines and directories in which the GE Analytical
Instruments website is listed and to improve the search result positions of all web pages. The team will also provide
translation and search engine optimization services for Chinese, Japanese, Portuguese, Korean, Spanish, German, French and English.

"Our search engine marketing team here at Zunch is well-versed in strategies and for its outstanding search engine
optimization work," said Zunch Chairman & CEO John Sanchez. "But it's our multi-lingual abilities that set us even further
above the rest."

GE Infrastructure is a leading provider of fundamental technologies including aircraft engines, energy, oil and gas, and rail
and water process technologies and services. As a division of GE Infrastructure Water & Process Technologies, GE Analytical
Instruments is dedicated to providing state-of-the-art instruments for analytical measurement.

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients.
Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO. Zunch also maintains offices in New York City, San Francisco, Chicago, Orlando and Mumbai.