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API Journal Authors: Pat Romanski, Jason Bloomberg, Liz McMillan, Elizabeth White, Carmen Gonzalez

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Kaltura Launches "Kaltura Exchange," the First Virtual Marketplace for Video Applications

Publishers Enjoy Unparalleled Wealth of Features and Pace of Innovation as Developers and Service-Providers Market Extensions to Kaltura's Open Source Video Platform

NEW YORK, NY -- (Marketwire) -- 04/14/10 -- Kaltura, Inc. (, developer of the first open source online video platform, announced today at the NAB Show 2010, that it has launched the Kaltura Exchange -- a global marketplace for publishers, developers, technology companies, and service providers to share and trade in video applications and services connected to the Kaltura platform. The Kaltura Exchange --, the first of its kind in the video space, connects developers and service providers to publishers, value-added-resellers and system integrators looking to expand upon the core Kaltura platform. The Exchange, now in beta, includes plugins, extensions, applications, and solutions at all layers of the video stack, from ingestion, transcoding, management, metadata extraction, SEO, publishing, monetization and analytics.

Dozens of technology partners and developers have already signed-up and added their solutions to the Kaltura Exchange, including, Tremor Media, TubeMogul, PLYmedia, Artivision, MindTouch, Taboola, YuMe, LiveU, HD Cloud, Awoga, VideoMarket7,, 3Play Media, rtCamp, TikiWiki, Microstudi and more.

"We are very excited about the Kaltura Exchange as it really presents a cataclysmic shift in the way video apps are built and deployed," said Ron Yekutiel, Kaltura Chairman & CEO. "Our open source platform is the glue that patches together innovation from all around the world into one accessible, flexible, and interoperable offering. I'm thrilled to see what amazing castles can be built from this new Lego framework for online video."

"With its open source video framework, Kaltura has made the video application development life-cycle extremely easy and cost-effective," said Dr. Shay David, Kaltura VP of Business and Community Development. "The Kaltura Exchange facilitates a convenient and simple-to-use marketplace where publishers can find new apps and services to enhance their video experience, and developers and service providers can promote and generate revenue from their apps, services and unique expertise. Kaltura is bringing the power of distributed development to the world of video, similar to what™ brought to the CRM space and the iPhone store brought to mobile. This is a defining moment for online video platforms."

Applications in the Kaltura Exchange are split into several categories, such as skins, themes and language packs, plugins for the Kaltura video player, remixer, and other video tools, client libraries in different programming languages, and stand-alone widgets and apps. Sample applications in the Kaltura Exchange include the PLYmedia Subtitles and Captioning app, Advertising app, Kaltura Joomla Video Extension app, Google Analytics app, TubeMogul Syndication app and many more. Many applications are available for free, and include the source code, and developers can also choose to charge service fees and license terms where relevant.

To join the Kaltura Exchange, go to:

Kaltura at NAB Show
Kaltura's team will be demonstrating the Kaltura Exchange this week at the NAB Show 2010 in Las Vegas at booth SU9506W in the Broadband Pavilion.

Kaltura Exchange Webinar, April 21, 2:00 pm ET
On April 21st at 2:00 pm ET, Kaltura will be conducting a free webinar together with TubeMogul and 3Play Media - Introducing the Kaltura Exchange. Register now at:

About Kaltura
Kaltura provides the world's first Open Source Online Video Platform. Over 55,000 web publishers, service providers, and developers use Kaltura's flexible platform to enhance their websites, web-services, and web-platforms with advanced customized video, photo and audio functionalities, including publishing, management, syndication, monetization and analysis, as well as content uploading and remixing. The free community-supported self-hosted software and source-code is available for download at A commercial version of the software can be obtained at along with Kaltura services such as streaming, hosting, transcoding, analytics, ad serving, support and maintenance packages, and professional development. Founded in 2006, New York-based Kaltura is also a founding member of the 'Open Video Alliance' (, a coalition of organizations dedicated to fostering open standards for online video. For more information: and

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