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Cognitive Computing Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

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Press Release Performance, SEO Tips and Tweeting your News Releases to be Addressed in Business Wire’s FREE Webinars

Business Wire’s free award-winning webinar series features three webinars in the next month aiming to help professional communicators get the most out of their press release efforts. All webinars are FREE.

“The press release continues to work overtime as a media relations, social media, and search tool,” said Monika Maeckle, Vice President of New Media for Business Wire. “With all that multi-tasking, professional communicators need to make sure they leverage each release to get the best results. Our webinars hope to help with that.”

The free webinars, attended by thousands of professional communicators each year, are archived at Business Wire’s website.

Business Wire’s upcoming webinar schedule follows:

Wednesday, March 31, 2010

Search Engine Optimization for your Press Release

10 AM Pacific / Noon Central / 1 PM Eastern

In this webinar, we'll show you how to apply Search Engine Optimization (SEO) to your Press Release using proven techniques, tips, and tools. This is a practical session on maximizing your press releases' chances of being found, seen and shared online.

Hosts:

Joseph Miller, EON Product Manager

Clint Howell, Senior Account Executive and New Media Specialist, Business Wire

RSVP: https://www1.gotomeeting.com/register/670590153

Thursday, April 15

Media Monitoring: Putting Press Release Performance in Context

10 AM Pacific / Noon Central / 1 PM Eastern

Join us for a discussion of ways to measure press release ROI. We'll review ways to monitor news and consumer discussion, provide strategies to evaluate which methods best suit your organization, and even provide a tour of Business Wire's media monitoring solution, NewsTrak Clips.

Hosts:

Sandy Malloy, Senior Information Specialist, Business Wire

William J. Comcowich, CEO, CyberAlert Inc.

RSVP: https://www1.gotomeeting.com/register/465510392

Thursday, April 29

Press Releases and Twitter: What to Expect When you Tweet Your News Release

10 AM Pacific/ Noon Central / 1 PM Eastern

With more than 600 tweets per second, this discussion of the ups and downs of using Twitter to augment your press release efforts is especially timely. Join us as we share tips, “twicks” and even a case study or two.

Hosts:

Monika Maeckle, Vice President of New Media for Business Wire

Joseph Miller, EON Product Manager

RSVP: https://www1.gotomeeting.com/register/356529408

To listen to archived webinars, click on the links below.

Search Engine Optimization for Your Press Release

http://bizwire.pr/seo4urpr

Social Media and Public Companies: What to Do?

http://bizwire.pr/socmedpubcos

To Tweet or Not To Tweet Your Press Release

http://bizwire.pr/totweet

Case Study Insider: Behind the Scenes of Successful Press Releases

http://bizwire.pr/Xbg4j

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

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Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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