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STOP chasing Consumers. Collaborate with your Customers.

The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over.  It’s time to collaborate with consumers to make goods and services better and more relevant. We asked  Rick Liebling "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Rick Liebling is Global Director of Client Management at marketing communications agency Taylor and blogs at Eyecube.

Rick Liebling

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"From collaboration to measurement, brands need to work with, and for, the consumer."

Rick Liebling's Marketing Prediction for 2010
After many false dawns, we’ll finally see mobile explode. Google’s Android, Apple’s iPhone and the Palm Pré, along with clever apps and new developments like Augmented Reality have the consumer primed.

We’ll also see new developments in the area of measurement. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. It’s time to look at Consumer ROI. What value are brands providing in exchange for all the effort consumers are putting in to engaging with brands via blogs, Twitter and even offline activities like store visits and Customer Service interactions.

Rick Liebling's Marketing Action for 2010
The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. It’s time to collaborate with consumers to make goods and services better and more relevant.  Brands need to be more open, agile and responsive. 

Don’t worry about trying to grab as many Twitter followers as you can, focus on creating meaningful relationships with consumers truly committed to your brand. Create a real value proposition and give those consumers the tools to bring others along.

Win an exclusive copy of Rick Liebling's eBook "Everyone Is Illuminated"

Rick has been passionately writing about Crowdsourcing in the last year. Check out a few of his blog posts - A More Civilised Approach to Crowdsourcing, Crowdsource / Open source, Crowdsourcing: Lesssons from the World Series of Poker.

Rick is publishing his eBook on crowdsourcing next week. It is titled "Everyone Is Illuminated". The eBook is not only meant to provide a primer on the current state of crowdsourcing, but also meant to be a springboard for further discussion on crowdsourcing. 

How do you get an exclusive copy of Rick Liebling's eBook "Everyone Is Illuminated"? Simple. Just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Include @clickdocuments and @eyecube in your tweet. We will pick 2 lucky winners and announce them early next week.

Over to you...

Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments 

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More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.

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