Cognitive Computing Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

News Feed Item

Worldwide Converged Mobile Device Market Grows 39.0% Year Over Year in Fourth Quarter, Says IDC

The worldwide converged mobile device market (commonly referred to as smartphones) reached a new record level in a single quarter. According to IDC's Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 54.5 million units in the fourth quarter of 2009 (4Q09), up 39.0% from the same quarter a year ago. For the full year, vendors shipped a total of 174.2 million units in 2009, up 15.1% from the 151.4 million units in 2008. Converged mobile devices accounted for 15.4% of all mobile phones shipped in 2009, up slightly from 12.7% in 2008.

"Four of the top five vendors established new shipment records for a single quarter, indicating strong demand in the market," said Ramon Llamas, senior research analyst with IDC's Mobile Devices Technology and Trends team. "Increasingly, mobile phone users are seeking greater utility from their devices beyond telephony and messaging, and converged mobile devices fulfill that need. To help address demand, carriers took advantage of lower prices on many older devices, ordering additional units and, in turn, offering reduced prices to end users. It was the perfect set of conditions to push shipments to a record level."

Market Outlook for 2010

IDC anticipates that ongoing demand will drive the worldwide converged mobile device market to a new shipment record in 2010, with additional impetus from the shifting landscape of mobile operating systems. "2009 was the coming-out party for Google's Android and Palm's webOS as both operating systems revealed new ways to surround the users with increased functionality," says Kevin Restivo, senior research analyst with IDC's Mobile Phone Tracker. "More advances are in store for 2010 as Symbian and Windows are expected to unveil new versions of their respective operating systems. These and other operating systems will compete with attention-grabbing intuitiveness and seamlessness, a thriving mobile application library, and a compelling user experience that tightly holds on to the user. In the end, users will benefit from not only greater usability, but greater personalization and customization as well."

Top Five Converged Mobile Device Vendors, 4Q09

Nokia ended the year the same way that it began: as the undisputed leader of converged mobile devices worldwide. Nokia's shift to bring more touchscreen-enabled smartphones to market began to pay off, as its 5800, N97, N97 mini, and 5530 models drove both revenue and profits. In addition, Nokia quickly pointed out the competitiveness of its Eseries devices. While these results signify important milestones for the company's converged mobile device unit, it should be pointed out that reduced prices on many older models helped drive unit growth.

Research In Motion topped the ten million unit mark for the first time in the company's history. New device launches, including the high-end Bold 9700, touchscreen-enabled Storm 2 9550, and the mass-market targeted 8520, deepened the company's product portfolio, and lower prices on its popular Curve and Pearl models - in some cases being given away for free with a two-year service agreement - propelled shipments further.

Apple's iconic iPhone added another chapter to its short history by nearly doubling its shipments from the same quarter a year ago. Demand for the Apple iPhone continued unabated during the holiday quarter, and agreements with multiple carriers within the same market enabled further distribution. The fourth quarter also saw the launch of the iPhone at one of the world's largest carriers: China Unicom.

Motorola returned to the top five vendor list after a year-long hiatus. The company fulfilled its promise of launching its first Android-powered devices before the end of the year, and earned a warm reception as combined shipments of its DROID at Verizon Wireless and the CLIQ/DEXT at multiple carriers reached two million units in their debut. Motorola still offered versions of its legacy devices, including versions of the Windows Mobile-powered Q and the Linux powered MING A1800, RAZR 2V8, and Tundra in multiple markets.

HTC launched a new marketing campaign in 4Q09 showing how 'you don't need a phone, you need a phone that gets you.' This approach speaks to how its multifaceted devices align with users' multifaceted lives. While it may be too early to gauge the success of the campaign, it does bring the company's brand to the forefront. HTC continues to enjoy the success of its deep touchscreen-enabled device portfolio, and added the Android-powered Eris and Hero to its growing Android selection.

Top Five Converged Mobile Device Vendors, Shipments, and Market Share, Q4 2009 (Units in Millions)


4Q09 Unit


4Q09 Market

  4Q08 Unit

4Q08 Market

1. Nokia 20.8 38.2% 15.1 38.5% 37.7%
2. Research In Motion 10.7 19.6% 7.6 19.4% 40.8%
3. Apple 8.7 16.0% 4.4 11.2% 97.7%
4. Motorola 2.5 4.6% 1.6 4.1% 56.3%
5. HTC 2.4 4.4% 2.2 5.6% 9.1%
Others 9.4 17.2% 8.3 21.2% 13.3%
Total 54.5 100.0% 39.2 100.0% 39.0%

Top Five Converged Mobile Device Vendors, Shipments, and Market Share, 2009 (Units in Millions)

Vendor   2009 Unit

2009 Market

  2008 Unit

2008 Market



1. Nokia 67.7 38.9% 60.5 40.0% 11.9%
2. Research In Motion 34.5 19.8% 23.6 15.6% 46.2%
3. Apple 25.1 14.4% 13.8 9.1% 81.9%
4. HTC 8.1 4.6% 7.5 5.0% 8.0%
5. Samsung 5.7 3.3% 5.4 3.6% 5.6%
Others 33.1 19.0% 40.6 26.8% -18.5%
Total 174.2 100.0% 151.4 100.0% 15.1%

Source: IDC Worldwide Quarterly Mobile Phone Tracker, February 4, 2010

Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.

Mobile Phones – These small, battery-powered, voice-centric devices utilize operator-provided cellular/PCS air interfaces for voice communication. They are designed primarily, in both form factor and feature set, for a compelling mobile telephony experience, but may also include text-messaging capability. Mobile phones may include a headset jack for hands-free operation as well as a variety of features, such as personal information management, multimedia, games, or office applications. Mobile phones exist at all points along the form factor, price point, and feature set continua. Mobile phones that combine voice communications capabilities with pen or keypad handheld data features are tracked within the Converged Devices category.

For more information about IDC’s Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or [email protected].

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of their respective holders.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.