Welcome!

Cognitive Computing Authors: Carmen Gonzalez, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan

Related Topics: Cognitive Computing , CRM

Cognitive Computing : Blog Feed Post

Local Business Listing Hijackings

If you do a search on “local business listing hijacking” you will find related information

If you do a search on “local business listing hijacking” you will find information related to situations in which a competitor hijacked another businesses local listing to their benefit. As of December 7, 2009, Smart Company wrote an article about hijacking prevention. In New Zealand a florist is facing 7 years for hijacking local listings of competitors.

This is a real situation that can and does have an impact upon a business that is not paying attention to their local business listings. If your business relies on the local consumer market for its primary revenue and you are not clear about local business listings, then you need to get caught up real quick.

For one thing local business listings are the demise of the traditional yellow pages. If the traditional yellow pages have not already seen their coffin and at minimum a door stop, then free local business listings are the nails in the coffin. Certainly you will find that you can save money in this space.

Local Business Listing Hijacking CautionLocal business listings give a local business the ability to not only have their general information available, but photos, videos, coupons, offers, discounts, promotions to name a few items. Additionally these can be updated 24×7x365. Certainly none of these are features of the traditional yellow pages.

The process gets even better. Not only do these listings show up on the first page of Google for a search result in which a local listing is appropriate, but they show up on mobile devices while local consumers are driving around town. Studies have shown that there is an increase in local search and local search via mobile applications on mobile devices. We won’t get into all that detail here, but you can certainly read one of our previous articles about the statistics.

As you can imagine local listings have been evolving in the past few years and so have mobile devices and mobile applications. Starting in 2010 the two industries are merging even closer.

Just in case you’re still not convinced that you need to pay attention to your local business listing, think about the consumers walking through your store and writing reviews about their experience, products or services. If they don’t like something they can twitter or write a review in any local listing website before they even make it back to the car.

These consumer reviews are very important because in part they determine your ranking amongst other local listing websites for a web search (vs. mobile search). They also have a tremendous value to the search engines, which is one of the reasons Google wanted to acquire Yelp recently.

So, let’s get back to the issue of local business listing hijackings. To prevent this process the first action is to claim your business listing at multiple local listing websites. Certainly Google Local Business Listing will be your first stop, followed by Yahoo, Bing, Local.com, Ask.com and Yelp. You will find that there are many more locations, this is only a start.

Aside from getting involved in local business listings around the web here are a couple of other items to consider. Always be sure to have consistent and as much detailed information about your business as possible, particularly your address. Be sure your information is consistent amongst all locations on the web including your website.

Claiming, updating and managing the ongoing updates and reviews to your local business listing can become a time consuming process. It may at some point require more time than your website. Certainly the local business listings can become your website too.

Because there are multiple locations that have to be updated you may need to consider a service that will help you maintain and manage your local listing at multiple local listing websites. When it comes to the web, Google may be the 800lb gorilla, but in the mobile marketing space, the mobile application developer will ultimately decide what database they will use. Furthermore, the local consumer will be the one to decide which local listing they will use to write their reviews. Therefore, for both of these reasons, you will want to manage your local listing at multiple local listing websites.

Waiting to consider your local business listing is not really an option. You will want to be an early adopter as quickly as possible.

Read the original blog entry...

More Stories By Melih Oztalay

I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.

IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...