|By Business Wire||
|January 20, 2010 06:08 AM EST||
In five days, more than 300,000 Zynga game players purchased $1.5 million in virtual social goods to support relief efforts in Haiti. Through Zynga’s top four games, users from 47 countries donated to U.N. World Food Programme (WFP) by buying limited edition items in FarmVille, FishVille, Mafia Wars and Zynga Poker. FarmVille users alone raised $1 million.
One hundred percent of the proceeds from virtual social goods that Zynga users purchased went to WFP, which has an emergency response team distributing food and other relief to millions affected by the earthquake. These virtual items included white corn in FarmVille, a Haitian drum in Mafia Wars, a Haiti fish in FishVille, and a chip package in Zynga Poker. In addition, links for donations were promoted through Zynga’s other games, including Café World, PetVille, YoVille.com, and the Zynga.org site. With today’s announcement, Zynga users will have raised $2.7 million for Haiti, having donated $1.2 million for the welfare of children and women late last year.
“We are extremely grateful to Zynga for this contribution,” said Nancy Roman, WFP’s director of communications. “Through their donations, Zynga players are helping us to bring urgently needed food assistance to people who have been plunged into hunger by this devastating earthquake. We started distributing food within 24 hours of the earthquake, and in the coming weeks, we aim to deliver weekly rations to 2 million people.”
“We are humbled by the response from our users and the speed with which they rallied from everywhere to help so many in Haiti,” said Zynga CEO Mark Pincus.
Zynga has over 230 million monthly active users playing its games. These games include FarmVille, Zynga Poker, Mafia Wars, YoVille, Vampires, Café World, FishVille and PetVille, which are available on Facebook, MySpace, Tagged, Bebo, Friendster, Yahoo! and the iPhone. Zynga is headquartered in Potrero Hill in San Francisco. For more information, please visit www.zynga.com and www.zynga.org.
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