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David M. Scott: Buyer Persona Insights Part 4

Social Media at Cloud Expo

David Meerman Scott gives insight into understanding buyer personas.

This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond).

David looks into profiling buyers and how buyer personas help companies understand their customers.

Read the original blog entry...

More Stories By Don Nelson

Don Nelson is the moderator and Program Manager for the CiscoSP360 Blog. He is a member of the Service Provider marketing team at Cisco Systems, Inc. Don has more than 10 years of experience in web site development, design, information architecture, and web-based marketing. In 2008, he transitioned from webmaster to exploring and managing social media marketing for B2B.

IoT & Smart Cities Stories
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Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
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