Incisive Media today announced that Jim Sterne, producer of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association will be a keynote speaker at the London SES Conference and Expo 2010.

Jim is an international speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and entrepreneurs. His keynote presentation will focus on Web analytics by drilling down on traffic - what makes good traffic, how to identify it and how to attract the right traffic to your site.

SES London will take place on 16-18 February at the Business Design Centre, Islington. It will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO).

SES is the leading global event for education in online marketing and advertising, including Search (SEM/SEO). Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, the SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

Mike Grehan, VP and Global Content Director said:

“I am delighted to secure Jim as a Keynote speaker for London. He is one of the most knowledgeable and influential people focused on how to achieve successful marketing online. Delegates attending his session will walk away with a framework for measuring their online success. They will be able to better see the path in front of them and have confidence in their ability to travel that path.”

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/