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Cognitive Computing Authors: Pat Romanski, Liz McMillan, David Linthicum, Elizabeth White, Yeshim Deniz

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EveryZing is Now RAMP: Company Announces New Content Optimization Platform for Media Publishing

EveryZing, a leader in universal search and publishing solutions for dynamic web publishing, announced today the that it has launched the next generation of its award-winning RAMP platform that integrates the company’s growing portfolio of Content Optimization solutions used by the largest media companies, broadcasters and content publishers across the Web. Accompanying the launch of the new platform, the company has also renamed and rebranded itself as RAMP Inc.

“Over the past three years of the company’s history, we’ve continued to build our core technologies for solutions to grow audience and revenue for online audio, video, text and images for the best known brands in television, media and publishing,” said Tom Wilde, CEO of RAMP. “Given that our existing capabilities are already deployed in scale and proven in the field, RAMP is the industry’s most advanced Content Optimization platform to drive discovery, engagement and monetization universally for all types of web content.”

RAMP Content Optimization

RAMP Content Optimization enables media companies to maximize the revenue potential of content through optimizing the discovery and engagement of content across the web and on their sites. At the core of Content Optimization is a highly evolved workflow optimization engine that integrates with existing publishing platforms to extract relevant facets of content – be that text, video, audio or image content – as contextual metadata and syntax for the content. Using natural language processes applied to this metadata with empirical web search and browsing behavior of users, content can be dynamically published, syndicated, or targeted with high degree of precision and relevance to publishers’ objectives.

RAMP Platform Solutions

RAMP is an open, flexible and modular (SaaS) platform comprising a growing portfolio of technologies originally developed at BBN, one of the world’s foremost research organizations at more than $100M government funded research in speech to text and natural language processing technologies. Subsequent technologies added to this portfolio allowed media publishers to make any kind of content highly discoverable through faceted parsing of data from video, text, audio and images, and creating topic indices towards making publishers’ content search-engine optimized and site-search friendly. The metadata created also enables advanced contextual advertising strategies and syndication capabilities to be exploited, improving monetization capabilities of content, both by itself and as a result of increased engagement through discovery and relevance. In aggregate, RAMP is a platform based solution designed to provide highly scalable and fast time-to-market implementations of these solutions with specific vertical market emphasis and modularity.

“Content publishers are in the midst of a business transition that will make online channels the mainstay of their franchises. As they do, the findability of their content becomes a critical success factor,” said Hadley Reynolds, Dir. Search & Digital Marketplace at IDC. “Whether the product is a song, a TV show, a news clip, or a newspaper, consumers want to be able to connect to the content they want seamlessly and quickly. This means that media and publishing houses – and anyone publishing content online – will look to tools like the RAMP platform which help make content discoverable through search engines and contextualized to customers’ consumption preferences. Achieving a positive user experience here will drive monetization and amp returns from the online channel.”

Key customer benefits of RAMP Content Optimization are:

Efficient Workflow – RAMP:workflow is the core foundation of RAMP for comprehensive production and management of metadata across all online assets-audio, video, text, and images- to deliver a cost effective workflow solution for maximizing the value of content.

Enhanced Discovery – RAMP:discover delivers automatic and continuous publishing of SEO-friendly topic and content pages to increase traffic from Google, Yahoo, and Bing to publishers’ websites.

Increased Engagement – RAMP:engage makes universal site-search for all content on the website deliver precise, relevant search results to drive increase site engagement and session length. In particular, RAMP:engage delivers unique interactive video experiences for search within videos, jump-to navigation, and scene and tag based navigation to drive increased video consumption across a RAMP:engage enabled website.

Optimized Monetization – RAMP:monetize gives publishers contextual targeting across all audio, video, text and images, including advanced in-stream ad serving and ad targeting to maximize site revenue.

Time-to-market solutions using RAMP

RAMP Content Optimization is optimized for different types of content and market segments. Among these are:

  • Universal tagging and metadata towards extracting rich content information for content optimization
  • Audio/video transcription for making rich media transparent for content optimization
  • Content syndication workflow automation to optimize content for syndication
  • Automated annotations to optimize content for dynamic placement
  • Universal SEO – optimize content for discovery on search engines regardless of content type
  • Video SEO – make video search and navigation highly transparent to web users and enable new web video experiences through optimized metadata support for video.
  • Social Media Integration – Optimizing content to be social media friendly and capable.
  • Site search capable – Optimizing content to allow effective website experiences with dynamic contextual content presentation and search relevant results

“RAMP serves to meet our customers’ fast time-to-market requirements, for which our technologies had reached a point where we had robust feature sets optimized for different publishing and media verticals,” added Tom Wilde. “Now we can implement these solutions with minimal time and resources, in keeping with the demand we are seeing for our Content Optimization solutions.”

The company had announced a Series C round of funding earlier in the year with existing investors, and led by new strategic investor NBC’s Peacock Equity, towards growing sales and marketing initiatives. The company also announced major licensing agreements across NBC web properties, among other deals that have yet to be announced, with average deal sizes increasing by 120% over the previous year. No organizational changes are planned as part of the rebranding of the company to RAMP. The company’s existing active customers will be supported by RAMP.

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers’ workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.

Leading publishers using RAMP include – FOXNews, NBC, DowJones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at [email protected].

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