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Bytemobile Unveils Clientless Media Optimization Solution for iPhone and Android Devices

Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced a significant enhancement to its Media Fidelity® suite of applications which now offers multimedia optimization for the Apple iPhone and Google Android mobile devices. The functionality of the new clientless solution supports video codecs such as MPEG-4 and H.264 and the popular MP4 container. The application is designed to help operators cope with accelerating traffic growth as a result of video consumption on high-end smartphones.

According to analysis of data traffic across the 3G networks of Bytemobile’s larger customers, the Apple iPhone generates more than 50% of the total traffic on the network – with video accounting for approximately 40% of that figure.

“The success of the iPhone has proven to be a double-edged sword for operators,” said Joel Brand, vice president of Product Management at Bytemobile. “While the device causes users to pay a premium for data services, the resulting traffic puts an immense strain on the network. Now that we’re seeing the beginning of the end of iPhone exclusivity among a select few operators, we will also see increasing network congestion and associated pressure on profitability. By implementing data reduction solutions - in particular, media optimization - operators can continue to service new data subscriptions without capital-intensive investments in capacity expansion.”

The Media Optimization applications deployed on Bytemobile’s Unison™ Mobile Internet Platform act as a transparent video proxy to alleviate network congestion. Designed to significantly reduce video traffic while improving the user experience, these server-based applications require no client software and are fully interoperable across all standard media players. This allows operators to offer their customers a highly optimized multimedia experience and cost-effectively increase their network’s available bandwidth to service additional users and traffic.

Bytemobile’s Media Optimization solutions also provide operators with flexible control of their network resources. The video reduction capabilities of these solutions can be strategically applied to subscribers based on rate plan, usage profile, video source, device, or any other identifying parameters. As a result, the solutions help operators control network abuse and create new revenue opportunities for customized data services and intelligent pricing plans.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions which enable wireless network operators to deliver value-added data services to consumers on all mobile devices. Bytemobile® solutions have been installed in the networks of 111 operators in 54 countries and 12 of the world’s top 15 tier-one operators. Customers include AT&T, China Mobile, China Telecom, KDDI, KPN, Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica, TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with regional sales and support offices in Wokingham, U.K.; Belfast, Northern Ireland, U.K.; Dubai, U.A.E.; Mumbai, India; Beijing, China; Seoul, Korea; Singapore; and Sydney, Australia; and research and development centers in Patras, Greece; Beijing, China; Mountain View, California; and Champaign, Illinois. The company is committed to helping its customers and partners deploy green mobile internet solutions in a sustainable network environment. To learn more about Bytemobile, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo, Media Fidelity, and Unison are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

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