Welcome!

Cognitive Computing Authors: Pat Romanski, Liz McMillan, David Linthicum, Elizabeth White, Yeshim Deniz

News Feed Item

Latitude Takes Clean Sweep of Conversion Analytics Accreditations

Latitude has claimed all the major conversion analytics accreditations by completing its GCP

LONDON, UNITED KINGDOM -- (Marketwire) -- 10/05/09 -- Latitude today became the first large digital marketing agency to complete a clean sweep of the major conversion analytics accreditations in the industry by gaining the Google Conversion Professional (GCP) accreditation. This accolade comes after the agency also recently claimed the Google Website Optimiser Authorised Consultant (WOAC), Yahoo! Web Analytics Consultant Network (YWACN) and the Google Analytics Authorised Consultant (GAAC) accreditations.

The endorsements, which have been launched in the last year and a half, have been created by the major search engines to help clients increase the effectiveness of their search marketing campaigns by optimising on-site conversion. Latitude, which launched its conversion analytics offering at the start of the year, now manages web analytics, conversion attribution, usability research and landing page optimisation campaigns for more than 150 clients.

Alex Hoye, CEO of Latitude, said of the news: "Blue chip clients for which we manage campaigns, such as Tesco Personal Finance and Bet365, will soon be demanding these accreditations and skill sets from their digital agencies. At this competitive end of the market the reassurance of conversion accreditations will soon be a 'must have' as opposed to a 'nice to have' for digital marketing agencies."

"By gaining these accreditations so quickly we believe we are in a strong position to gain an early advantage in the conversion analytics market, which is predicted to be a Pounds Sterling 1billion industry by 2010. Our conversion optimisation projects for landing pages have been increasingly demanded recently as brands look to make their search marketing spend more effective. This demand is only going to increase as marketers realise they have the ability to gain a thorough idea of their website's user journeys and conversion bottlenecks."

This news comes after Latitude last week announced a partnership with BT that will provide affordable enterprise quality PPC and SEO to SMEs through BT SearchSmart and was also listed as the fifth largest company on the Sunday Times Tech Track 100.

Notes to Editor

http://www.latitudegroup.com

About Latitude

Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics to clients including Tesco Personal Finance, Bet 365 and The Independent. Our whole approach is built on performance, and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers. We are confident that we can demonstrate a significantly better ROI on your digital marketing spend than you're getting at the moment. In fact, we're so confident that we offer many of our clients' performance-based pricing.

Contacts:
Latitude Group
Simon Whittick
Senior Marketing Executive Latitude
+44 (0)207 952 8011
www.latitudegroup.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...