API Journal Authors: Lori MacVittie, Hollis Tibbetts, Elizabeth White, Pat Romanski, Dana Gardner

Related Topics: @CloudExpo, Java IoT, Microservices Expo, PowerBuilder, Containers Expo Blog, Cloud Security, Government Cloud

@CloudExpo: Article

Seeding the Cloud: The Future of Data Management

Dramatically improving the agility, flexibility, performance and efficiency of data centers ultimately leads to business success

PowerBuilder Session at Cloud Expo

Doing more with less is a familiar refrain for IT professionals, and today's challenging business environment has only increased the pressure on managers to achieve efficiencies, maximize performance and improve responsiveness of the data center. More and more frequently, IT is turning to virtualization to accomplish its mission-critical goals.

The hot new trend in cloud computing is a natural extension of this drive toward virtualization. In the case of the public cloud, IT can add processing power and infrastructure as needed, and in the case of the private cloud, IT can improve the utilization of existing infrastructure. In other words, cloud computing platforms offer IT the opportunity to increase efficiencies and become more agile, transforming the data center into an environment that delivers greater benefits to end-users.

This tremendous potential of cloud computing can be seen by examining how organizations currently manage, analyze and mobilize data. Cloud has given IT organizations the opportunity to fundamentally shift the way data is created, processed and shared.

In order to take advantage of cloud computing for data management, IT must familiarize itself with the latest issues and trends. This requires a greater understanding of each of the three prominent cloud models - private, public and hybrid - along with proper evaluation of the criteria around a cloud strategy.

Cloud Gazing: Three Prominent Models
Much like those ubiquitous, puffy white masses of water vapor in our stratosphere, each of the prominent cloud computing models has its own unique qualities and benefits. The type of cloud strategy an organization chooses will depend on the specific issues they are addressing.

For IT organizations operating a virtual data center environment, private or internal cloud may offer important advantages. An internal cloud is an effective way to boost productivity while providing users a certain level of self-sufficiency. Such a cloud deployment also mitigates the need to purchase new systems. Through virtualization and cloud infrastructure, users can self-provision a virtual machine on the cloud environment, which can easily be expanded or contracted as a given project reaches fruition. By first developing tools to handle life cycle management of virtual machines, a user can request a virtual machine using a menu to specify resource requirements (CPUs, memory, storage), operating system details, lease period and other miscellaneous configuration information.

An internal cloud can provide critical efficiencies by avoiding data center expansion, faster provisioning of server capacity, faster upgrades of memory, CPU and storage, improved reliability, and business continuity/disaster recovery improvements. Case in point, a major financial services provider recently turned their compute backbone into an internal cloud with a focus on providing a platform to host virtual desktops. The company found that it is easier to share infrastructure with the computational jobs which run after the local trading day ends so there is a nice segregation of "jobs" in the local data center. Additionally, this solution has proven to deliver faster ROI.

Intense interest in public or external cloud strategies is being fueled by the potential for improved efficiencies, flexible and dynamic environments, on-demand infrastructure and smaller maintenance requirements. External cloud services offer the potential for improved business agility, better scalability and versatility. An example of this can be found with one of the world's leading electronic stock exchanges, who turned to an external cloud provider in order to enable brokerage firms to show customers and regulators that best-execution requirements were met for a given trade. An application was written to upload data for every stock in files representing ten-minute increments of trading data based on data from the major exchanges. This allows an accurate reconstruction of the trade environment without having to build out an internal storage infrastructure strictly for emulation (or testing) purposes. A further benefit of this cloud deployment has been the flexibility of pay-as-you-go pricing.

In today's challenging economy, with IT increasingly finding itself strapped for resources, external cloud services are proving to be an effective means for lowering upfront costs and reducing the workload on overburdened IT staff.

Experts agree that the hybrid cloud environment, a mix of in-house and outsourced computing and networking resources, will be a leading choice for enterprises in the near term. The hybrid model offers the greatest flexibility when dealing with the dynamic data requirements of most businesses today.

Regardless of the model, cloud computing is proving to be highly attractive because of its dynamic infrastructure, ability to support any application and operating system, accessibility via Internet protocols, automatic scalability and the fact that no software or hardware installation is required on site. Additional benefits for end-users include the:

  • ability to shift resources from undifferentiated heavy lifting to differentiated value creation,
  • abstraction from infrastructure,
  • "pay for what you use" approach and
  • adaptability to resource requirements

As a result, cloud computing is fast becoming an important tool in the IT arsenal.

Cloud Potential: Classes of Applications Deserving of Deployment
At present, cloud isn't for everyone. In those cases where the most stringent privacy and security policies are in place, a public cloud offering may not meet the regulations needed by IT. Conversely, applications that readily lend themselves to cloud are ones in which the user interface is easily presented in a Web browser and where time sensitivity isn't an issue, such as sales force automation or customer relationship management.

Some classes of applications in use today that might not appear to be obvious cloud candidates will in fact be deployed to the cloud in the near future. Increasingly, we are seeing more functions of data management and data analytics being moved to cloud environments with great success.

One such class of applications is database management systems. For organizations with large databases and high transaction volumes, cloud enables a measure of strategic agility that can meet today's enterprise needs. Sybase Adaptive Server Enterprise (ASE) is a prime example of a mission-critical data management system that allows IT to get a handle on exploding information demands. This application provides access and control over data, transforming information into a vital, accessible and decisive mission asset made all the more effective when utilized in cloud.

As organizations employ larger data warehouses for purposes ranging from standard reporting to strategic business analytics, complex event processing and deep-dive data mining, the need for performance will continue to outpace the capabilities of traditional relational databases. Cloud computing offers IT a powerful means for meeting the performance and scalability requirements of the enterprise data warehouse. With large-scale systems continuing to expand, alternate approaches to support standard reporting, analysis, and power-user ad hoc queries will become increasingly established as the platforms of choice for very large database systems.

As with other cloud environments, analytics in the cloud benefit end-users by offering a pay-as-you-go model and adaptable resource requirements that free up IT from the need to purchase additional hardware and going through the extensive procurement process.

In order to satisfy the rapidly expanding need for analytical performance, Sybase offers a solution well suited to exploit the benefits of cloud. Sybase IQ takes an alternate database approach, storing data oriented by columns instead of rows.  This approach has proven superior in sustaining the performance and rapid growth requirements of analytical applications and, when combined with cloud computing, offers significant advantages. The column-oriented methodology provides a combination of architectural simplicity and the ability to configure data in a way that can reduce the physical amount of data that must be accessed. Reducing the storage footprint while optimizing column access will reduce data access latency and improve use of network bandwidth, thereby contributing to a scalable environment that continues to provide consistently high performance as data volumes, number of users and number of queries increase.

With a growing trend toward mobility in the workforce, IT faces increased demand for access to mobilized applications. Managing data and exchange technologies can place significant demands on IT, necessitating regular onsite maintenance of mobile devices. Cloud offers IT the scalability, flexibility, performance and responsiveness needed to deploy and manage mobile applications. For example, Sybase SQL Anywhere provides data management and data exchange technologies that enable the rapid development and deployment of database-powered applications. Design and management tools within SQL Anywhere enable IT to implement and deploy mobile applications, while also easily providing support.

For one major telecommunications provider, cloud computing is key in offering Web-interfaced applications hosted and deployed in a managed service (SaaS) model. This company leverages Sybase's Afaria solution, which provides comprehensive management and security capabilities to ensure that mobile data and devices are up-to-date, reliable and secure.  The provisioning and scalability advantages of cloud make it possible for the company to offer an integrated suite of managed mobility applications for their customers that can be contracted individually or in combination. Afaria enables the company to offer its hosted applications, and assist customers in managing the deployment, expenses and ongoing support to a global mobile workforce without technical complexity and security risks.

Cloud computing can enable IT to more effectively handle the wide ranging database requirements of mobile workers, while minimizing the impact on end-users, thus allowing them to focus on the work at hand rather than getting bogged down with the technology.

Multi-tenancy Requirements
There are numerous considerations IT should take into account when pursing a data center cloud strategy. These range from security and compliance requirements to the need for a rich user interface, effective management and control, and the need to establish standards, provide support and improve performance.

In the case of multi-tenant applications, IT must consider the separation of data from a security, privacy, and compliance perspective. Data that is bound by strict privacy regulations, such as medical information covered by the Health Insurance Portability and Accountability Act (HIPAA), will require that tenants log in, after which they are then routed directly to their own secure database server.  In this way, data remains separate and secure, and in compliance with government privacy mandates.

Another factor IT must consider is the implication of application performance on end users. If one tenant is running a large, complex report, overall performance on the database server can be slowed. IT must gauge the sensitivity of other users to such performance issues and factor this into decisions regarding external cloud providers as well as internal cloud initiatives

In terms of choosing cloud schema, IT can establish a single database on the server with separate schemas, allowing one tenant to employ a set of tables within the database while another tenant is able to utilize a different set of tables within that same database. In this scenario, the cost of provisioning is lower, but there is a trade-off in performance and data isolation. A second option is to employ shared schema where all tenants' data is contained in the same table. Each tenant has a column in the table, making this option more cost effective to provision, however application development becomes more complex.

Operational Considerations of Cloud
When hosting data in the cloud, IT must take various operational considerations into account. These considerations should include how backups will be performed and how often data will be backed up. Additional operational details, such as the existence of offsite storage and the robustness of disaster recovery protocols should be examined.

A further consideration IT should take into account as cloud computing gains wider acceptance is the ability for users to access the data center from both desktop and mobile environments. When considering mobile access, IT must evaluate technical considerations, such as how users will traverse an organization's firewall. Existing security requirements around data, and the ability to synchronize that data to mobile devices when appropriate, clearly add to the complexity of cloud deployment. Areas such as these should be top of mind for IT as they move forward.

The Sky Is the Limit With Cloud
As IT seeks to maximize the efficiency, performance and responsiveness of the data center, virtualization and cloud computing are providing important new tools to meet mission-critical goals. Cloud is opening the door for IT to get the most out of vital processing power and infrastructure.

The tremendous potential of cloud computing is fundamentally shifting the way data is created, processed and shared. Currently, the most prominent cloud models, private, public and hybrid, are transforming the data center into an environment that delivers significant benefits to end-users, in how they access and manage data.

As new strategies evolve and more classes of applications become viable in the cloud, IT has the opportunity to dramatically improve the agility, flexibility, performance and efficiency of data centers which, in turn, will ultimately lead to bottom-line organizational success.

More Stories By Irfan Khan

Irfan Khan is CTO of Sybase. He oversees all the technology offices in each of Sybase's business units. Together with architects residing within the technology offices, Khan ensures the customers' voice and needs of the market are reflected within the company's innovation and product development. In addition, he oversees Sybase technology evangelism efforts.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...