Cognitive Computing Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Roger Strukhoff, Elizabeth White

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Varien and Optaros Announce Enterprise Partnership, Offering eCommerce Solutions for Retailers

Varien, the Magento company, announced today an Enterprise partnership with Optaros, providers of innovative ecommerce solutions through the Assembled Web (http://www.optaros.com/blogs/assembled-web-vs-siloed-web), designed to provide open source solutions for large retailers.

With offices located in Germany, Switzerland, the United Kingdom and the United States, Optaros offers retailers access to the best in open source for their ecommerce planning (http://www.optaros.com/campaigns/2009-social-ecommerce-planning-guide) needs. This enterprise partnership enables Optaros to provide assembled ecommerce solutions (http://www.optaros.com/solutions/ecommerce-solutions) to its clients using the Magento Enterprise Edition eCommerce platform.

“Our partnership with Optaros presents the Magento platform as a win for the enterprise retailer,” said Roy Rubin, CEO of Varien. “Optaros offers their clients a strategic vision in developing an ecommerce strategy (http://www.optaros.com/blogs/ecommerce-strategy-4-top-myths) and the technical prowess to assemble the right solution for each client to hit their corporate objectives for their site.”

The Magento eCommerce Platform, developed by Varien, is built on open source technology that provides merchants with high levels of flexibility and control over the user experience, content and functionality of their ecommerce store. Its modular architecture, industry-leading features and powerful marketing and merchandising tools have quickly made the Magento eCommerce Platform the fastest growing ecommerce platform on the market.

“Our partnership with Varien affirms our dedication to assembling ecommerce solutions with the best in open source,” said Adam Michelson, director of ecommerce, Optaros. “Our enthusiasm for the Magento platform is exhibited by recent contributions to the open source community like the Facebook Connect Social Shopping (FCSS) module and our extensive performance testing of Magento in the Amazon EC2 cloud.”

Magento community members can access the code for the Facebook Connect Social Shopping (FCSS) module on http://www.MagentoCommerce.com.

About Magento

Magento (http://www.MagentoCommerce.com) is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. The groundbreaking Magento platform is the fastest growing eCommerce platform on the market with over 1,000,000+ downloads to date. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution.

About Optaros

Optaros (http://www.Optaros.com) delivers each client a tailored roadmap of Assembled Web solutions to achieve business objectives. Clients are able to engage and transact with target customers anywhere online, increase business agility through assembled software, and save money through the pervasive use of open source software. Optaros serves more than 100 clients including Neiman Marcus, Smart Bargains, Rue La La, Nestle, Travelocity, The New York Times, Sony Pictures and Swisscom.

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