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Cognitive Computing Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

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To Tweet or Not to Tweet?

I recently read an article about "How Social Media Can Hurt Your Job" by Rachel Zupeck and it gave me pause. Why? Because I have had people ask me who can read their tweets. IfTwittering Times you have your tweets on a public timeline, then everyone can read your tweets. Companies have taken proactive measures to "listen" to their brand being discussed on social media platforms. It's really quite easy for them to know if you are talking about them or not. Tweetbeep, Google Alerts, Radian6, Company Buzz (LinkedIn application), etc. makes it very easy for them to "hear" when their name has been mentioned on a social media platform.

So, before you decide to give negative press about a company or its' people, remember that it's quite possible that they are listening with one of these tools and will discover it. Remember, that once you click "submit," the tweet has been seen. Sure, there is a trash can icon where you can delete a tweet, but who's already seen it? Worse yet--who's already retweeted you? Tweets, pictures, videos, etc. can go viral before you blink an eye, so be very careful.  Creative Commons License photo credit: topgold

Cross posted by Kristen Jacoway at Career Design Coach


Headshot Bio: Kristen Jacoway provides next generation personal branding, social media, and internet strategies to consult with professionals and entrepreneurs in a career transition. She is the author of the upcoming book, "I'm in a Job Search--Now What???"

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.

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