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ADCi Adds Urban Mapping's Neighborhood Data to Product Portfolio

Leading Distributor for Both NAVTEQ and Tele Atlas Data to Leverage Urban Mapping's Market Leading Neighborhood Coverage

SAN FRANCISCO, CA and APPLETON, WI -- (Marketwire) -- 09/02/09 -- Urban Mapping(TM), Inc. (UMI) and American Digital Cartography Inc. (ADCi) today announced that ADCi has signed a reseller's agreement to offer the URBANWARE® Neighborhoods database to its customers in the local and state government, transportation, education, utilities and Internet and wireless industries. ADCi is a leading distributor for both NAVTEQ® and Tele Atlas(TM) street data, selling data by the county, group of counties, state, group of states, or the entire country. With the Urban Mapping data, ADCi can now offer a new layer of information for customers requiring accurate and useable neighborhood data.

"This product is a nice complement to the NAVTEQ and Tele Atlas street data that we currently license; expanding our product portfolio and making ADCi a 'one-stop' shop for our customers' map data needs," said Jim Reid, President, ADCi. "We believe the neighborhood data will be of special interest to our customers with business, Internet or government applications where neighborhood data may be more recognizable or relevant to the end user -- especially in large cities."

"ADCi has offered map data products for over 20 years and is experienced in packaging data for its customers to meet their specific needs," stated Ian White, CEO of Urban Mapping. "Through the use of our neighborhood data, ADCi customers can provide greater value for applications where precise, location-relevant information is needed."

About URBANWARE Neighborhoods

Urban Mapping's neighborhood boundary database is the most comprehensive product of its kind, enabling increased relevance for users and greater precision for advertisers. The boundary collection for the U.S. now totals nearly 70,000 neighborhoods for over 2,500 cities and towns. In addition, Urban Mapping's set of international boundary data now includes roughly 15,000 neighborhoods across Canada and Europe. By geographically encoding boundaries of thousands of neighborhoods, UMI provides precise latitude and longitude points for every neighborhood. The neighborhood data can be accessed through a simple and cost-effective API, and is also available in other formats including XML, WKT, ASCII and SHP.

About ADCi

Headquartered in Appleton, Wisconsin, American Digital Cartography, Inc. (ADCi) has specialized in providing digital mapping products and services since 1988. As a leading distributor for both NAVTEQ and Tele Atlas, ADCi has helped customers in every market successfully secure the correct data and license for their mapping application, including government, business and Internet-based applications. Maps are available in a variety of formats and available by the city, county, state or the entire US and provided in virtually any coordinate projection! ADC WorldMap, a division of ADCi, produces ADC WorldMap Digital Atlas, the most detailed digital atlas available, offering comprehensive, current, and seamless geographic data for the entire world.

About Urban Mapping, Inc.

Urban Mapping's location-rich URBANWARE products enhance the value of local content for interactive applications. The company's flagship product, URBANWARE Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also offers databases of mass transit systems and off-street parking lots, as well as a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

Urban Mapping and URBANWARE are registered trademarks of Urban Mapping, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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Company contacts:
Lindsay Hong
Urban Mapping
[email protected]
415-946-8170 x812

Barb Wenninger
ADCi
[email protected]
920-733-6678

PR contacts:
Dean Fisk
PR for Urban Mapping
[email protected]
707-837-1745

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