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Cognitive Computing Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Jason Bloomberg

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Sedo Introduces Industry’s First Free Price Suggestion Tool for Optimizing Domain Name Sales

Sedo, the leading domain marketplace and monetization provider, today announced its Price Suggestion Tool, a new automated feature that is the first in the industry to provide sellers with free price suggestions for their domain names. Available immediately, the Price Suggestion Tool assists domain name sellers by proposing an optimized fixed price based on key characteristics of their domain name. By using fixed prices, domain name sellers can significantly increase their chances of selling their domains, according to market research. Additionally, the new tool caters to prospective domain name buyers that are reluctant to enter a negotiation process by increasing the number of reasonable, fixed price offers at Sedo and its expanded marketplace.

Sedo’s Price Suggestion Tool offers sellers with a key first step in their sales process, by providing valuation to domain names that are ideal for fixed prices. Meanwhile, Sedo’s separate, one-on-one paid appraisal service continues to be the optimum choice for buyers looking for comprehensive, long-term advice for domain sales within their portfolios. The Price Suggestion Tool informs owners of premium domain names valued at over $10,000, so that they can be directed to Sedo’s manual appraisal service for professional guidance.

Market research from Sedo has found that when a domain is listed at a fixed price, it is three times more likely to sell than a standard “make-offer” domain listing. Additionally, listing domains at a fixed price consistently brings in valuable sales.

The feedback of 150 beta testers of the Price Suggestion Tool has been overwhelmingly positive, with praise given to the high quality of the price suggestions and functionality of the tool. Andrew Allemann, editor of Domain Name Wire, remarked, “Price Suggestion Tool is one of the most accurate automated domain valuation tools I have used.”

“Many domain sellers miss out on sales opportunities when they rely only on ‘make-offer’ and reserve price domain sales, often because of the reluctance of inexperienced domain buyers to participate with an uncertain price or in a potential drawn out auction,” said Ulrich Essmann, president, Sedo. “Our new Price Suggestion Tool helps sellers to recognize fixed price opportunities by offering an accurate price from which they will be more likely to sell domains faster and receive a higher return on their investment. This tool leverages our advanced technology to not only bring success to the buyers and sellers in our expanded marketplace, but also to directly address our strategic goal to improve liquidity and market efficiency in the secondary market.”

Sedo users can order a free auto appraisal through the Price Suggestion Tool by selecting their domain(s) from their domain management tool and choosing the appropriate option from the action drop down. The tool then reports the suggested price range that their domain belongs in, as well as an exact suggested price.

Additional features of the Price Suggestion Tool include:

  • The option to use the suggested price as the fixed price, asking price, minimum offer or revert back to original settings;
  • Visibility of the key domain name data used to compute the price suggestion;
  • The ability to easily set prices in bulk based on the appraisal value and parking earnings.

Availability

Sedo’s free Price Suggestion Tool is available immediately at www.sedo.com.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 900,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031 / WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com). For additional information, please visit www.sedo.com.

For additional information, please visit www.sedo.com.

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