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Green Room Public Relations and Marketwire Announce MultimediaNewsCenter.com

Multimedia Portal Provides Media Professionals With Access to Improved Multimedia News Releases, Digital Mat Releases and Other Digital Content

NEW YORK, NEW YORK and TORONTO, ONTARIO -- (Marketwire) -- 07/30/09 -- Green Room Public Relations and Marketwire have partnered to launch MultimediaNewsCenter.com, a first-of-its-kind media distribution tool that will provide TV, radio, online and print journalists with information in their format of choice. The announcement was made today at ExL Pharma's 5th Annual Public Relations & Communications Summit, taking place at the Pfizer World Headquarters in Manhattan, July 27-29.

MultimediaNewsCenter.com is a news portal designed for all media professionals. Unlike other multimedia news release (MNR) providers, the portal allows journalists access to, and use of, all forms of media content: TV stations can access broadcast quality B-roll and animation; radio producers can access soundbites in their preferred audio file formats; print and online reporters have access to high-resolution photos, videos and more. All content is flagged for social media for easy incorporation into blogs, websites and other new media.

MultimediaNewsCenter.com also provides journalists with a resource to store relevant information such as backgrounders, biographies, fact sheets, statistics and more.

Marketwire Vice President of Partner Relations and Media Services Bernadette Lee says, "Today, journalists are forced to do more with less. We're proud to provide journalists with yet another means to access relevant digital information at no cost that enriches their content and streamlines their workflow."

Partner and Media Strategist at Green Room Public Relations Deborah Sittig adds, "In essence, we're providing one-stop shopping for the media where they can access all forms of digital media in one place."

MultimediaNewsCenter.com can be used in conjunction with the following communications tools:

- Multimedia News Releases (MNR)

- Digital Mat Releases

- Broadcast Public Relations (B-roll, VNR, SMTs, ANRs, RMTs)

- Internet Media Tours (IMT)

- Social Media Releases (SMR)

- Traditional Press Releases

This partnership between Green Room PR and Marketwire offers exclusive services to media professionals that are currently unparalleled in the industry. This is the first of a multi-phased media communications rollout; additional digital enhancements are underway and expected to be launched by the end of the year.

More information regarding this partnership and sample MNRs will be available by visiting the shared Marketwire/Green Room PR table at ExL Pharma's Summit. Marketwire is the official newswire of this leading meeting for communications professionals in pharmaceutical, biotechnology and medical device companies.

About Green Room Public Relations

Green Room Public Relations is a leading edge virtual network of experts specializing in public relations and media strategies -- where imagination and expert technique collide. Through an extensive network of strategic partners, Green Room brings together the finest experts to create a true "dream team" for every project.

In addition, Green Room also specializes in full-service video production and media relations. With strategic thinking and innovative approaches, the goal is to shape comprehensive campaigns to achieve desirable outcomes and measurable business results. For more information, visit www.greenroompr.com.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 20 offices on four continents. For more information, visit us at www.marketwire.com.

Green Room Public Relations
Heidi Floyd
973-263-8585 ext. 25
[email protected]

Lisa Davis
(416) 941-6393
[email protected]

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