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Mercent First Online Retail Marketing Solutions Provider to Support Multi-Variation Product Listings on eBay

Certified Partner Delivers Enhanced Feature Set for eBay Large Merchant Services

SEATTLE, WA -- (Marketwire) -- 07/22/09 -- Mercent(TM), a leading provider of on-demand marketing solutions for retailers, announced today it has enhanced its Mercent Retail(TM) platform to include a multi-variation product listings feature specifically for large merchants selling on eBay.

With today's announcement, Mercent is the first online marketing solutions provider to support multi-variation product listings on eBay, which allows retailers to increase their online marketing efficiency, more effectively manage inventory levels, significantly reduce costs by combining many single-quantity and/or multi-quantity fixed price listings into one, and improve overall brand and inventory exposure to millions of online shoppers.

"We are delighted to be working with Mercent and others who understand the value of supporting eBay Large Merchant Services APIs and related features of our platform, including multi-variation product listings," said Stephanie Tilenius, Senior Vice President and General Manager eBay North America. "The result of our work together over the past several months is a growing community of enterprise merchants who are realizing the benefits of working with eBay as an added distribution channel."

According to Eric Best, CEO of Mercent, "Today's announcement marks another milestone in the enhancement of Mercent's award-winning online marketing platform. Mercent delivers the industry's most sophisticated and value-added online marketing technology to retailers through Mercent Retail, including online marketplace support for high revenue-generating destinations like eBay."

Through its Mercent Retail online marketing platform, Mercent helps leading enterprise retailers like REI, 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, and L'Occitane USA optimize their product listings and efficiently process orders and payments to drive strong sales performance and revenues on eBay through eBay's Large Merchant Services program. Additional Product Benefits of Mercent Retail for eBay Sellers include:

--  Complete product and order feed integration -- ensure your product
    listings are always synchronized with your back-end systems without
    manually downloading order reports or uploading inventory figures.

--  Streamlined product catalog management -- quickly map your products
    and categories to the best performing eBay categories. Use automated
    content rules to apply content changes, such as inserting promotional text,
    across definable segments of your product catalog.

--  Comprehensive analytics -- track and report on the revenue, profits,
    cost-per-order (CPO), and other key retail advertising metrics associated
    with orders on eBay and other online shopping channels.

--  Powerful optimization features -- Automatically optimize advertising
    campaigns based on listing-specific and product-specific performance
    parameters including stock levels, gross margin, cost-per-click (CPC),
    ROAS, and CPO.

Last month Mercent announced it topped the 100 customer mark for retailers migrating to the Mercent Retail platform for their shopping feed and product feed optimization needs, demonstrating the market demand and business value of the Mercent Retail platform for large online retailers. Approximately 60% of Mercent's customers signed in 2009 rank within the top 250 retailers on the Internet Retailer Top 500 list. This includes leading brands PETCO, Sur La Table, Abt Electronics and others. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at

About Mercent:

Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail(TM) SAAS technology and Mercent Performance(TM) professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces, comparison shopping engines (CSEs), and paid inclusion and affiliate marketing programs. The company is a Selling on Certified System Integrator, Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by a seasoned team of veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit

About eBay:

About eBay Inc. Founded in 1995, eBay Inc. (NASDAQ: EBAY) connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub,, and others. eBay Inc. is headquartered in San Jose, California.

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Mercent PR Contact:
Kristine Szarkowitz
Email Contact
Tel: 206.310.5323

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