Cognitive Computing Authors: Liz McMillan, Yeshim Deniz, Zakia Bouachraoui, Elizabeth White, Pat Romanski

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Photos: Compete Ranks Top 50 Web Sites for June 2009

Entertainment Sites Gain from Shocking Celebrity News, Bing Gives Search a Lift and iPhone Mania Drives Traffic to Apple and AT&T

BOSTON, July 22 /PRNewswire/ -- Compete, a TNS Media company, today released a snapshot from the Compete 250 - its monthly ranking of the top 250 trafficked Web sites. In June 2009, new product launches, including Apple's iPhone and Microsoft's Bing search engine, triggered traffic surges for three top-50 sites - Apple.com, ATT.com and Bing.com. In addition, entertainment sites TMZ.com and eonline.com saw spikes as the news of Michael Jackson's death rippled across the Web. Facebook quiz apps, including the 'How well do you know me' meme (from gummyquiz.com), rounded out the top month-over-month gains.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/compete/39270/

June is Big for Bing

Traffic to Bing.com skyrocketed in June, with nearly 50 million unique visitors (UVs) flocking to the site in its first full month of activity. Impressive - even in the context of its predecessor search.live.com topping 22 million unique visitors the month before. In fact, despite an overall 1.7 percent decline in the search market, Bing attracted 19 million more queries in June than May. Bing now holds a spot at number 13 on the Compete 250 ranking of the most highly trafficked sites on the Web, meaning the new search engine now trumps popular destinations including Twitter, Digg and About.com. To put that in context with Microsoft's other/prior properties, Live.com ranked #4 in May and MSN.com ranked #4 in June. Compete's Bing analysis continues here.

It's All About the iPhone

The iPhone 3G S was officially unveiled on June 6th, sending eager consumers to AT&T and Apple. AT&T's site traffic grew 8.2 percent in June and Apple.com saw a 19.1 percent increase over May traffic numbers; both sites rank in Compete's top 50. By contrast, while Palm's launch of the Pre drove a traffic increase of 42.6 percent for Palm.com in June, the site still drew just over 930,000 or 4 percent of Apple's overall UV count (23,096,851). According to a recent Compete analysis, the iPhone 3G S stole the Palm Pre's thunder in June.

The Michael Jackson Effect

When TMZ.com first broke the news of Michael Jackson's death, the site secured the spot among the fastest-growing Web sites in June. News of the fallen pop star drove a 37.4 percent increase in traffic to TMZ (9,087,828 UVs) and similarly boosted traffic to eonline.com by 22.5 percent (10,347,858 UVs). More than 7 million people searched for 'Michael Jackson' in June, further contributing to the rise in entertainment interest.

Quizzes, Quizzes and More Quizzes

Rounding out the list of fastest-growing sites in the Compete 250 were quiz sites gummyquiz.com (7,707,437 UVs) and iqquizapp.com (7,954,902 UVs). Both sites, which didn't exist in June 2008, have cracked the top 200 Web sites by growing substantially in June 2009. The surge in traffic can be attributed to Facebook activity as each site receives more than 25 percent of referral traffic from the social network. In fact, gummyquiz.com - popular for the 'How well do you know me?' app - gets more than 92.9 percent of its referral traffic from Facebook.com.

The Compete 250 is a category made up of the top 250 trafficked sites across the Web, providing an index to understand what is happening with the top online sites on a regular basis. Marketers use the Compete 250 to take the pulse of the Internet economy, see where people are spending their time online, which sites are moving up or down in the ranks and how traffic and engagement changes over time. The Compete 250 is available to Compete PRO subscribers at www.compete.com.

About Compete

Compete, a unit of TNS Media, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database-the largest in the industry-makes the Web as ingrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS Media

Established in more than 30 countries, TNS Media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world. www.tnsmediagroup.com

All logos, company and product names may be trademarks or registered trademarks of their respective owners.

About Kantar Group

The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies - including the recently-acquired TNS - the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantargrouptns.com.

    Compete Top 50 Web Sites June 2009
    (From Compete 250)

    Ranking  Site                   Unique Visitors    May Rank
    1        google.com               145,948            1
    2        yahoo.com                142,339            2
    3        facebook.com             122,560            3
    4        msn.com                  114,127            4
    5        youtube.com               78,295            6
    6        ebay.com                  73,189            5
    7        amazon.com                65,794            8
    8        wikipedia.org             62,892            7
    9        myspace.com               60,974            9
    10       microsoft.com             55,566           11
    11       aol.com                   55,203           10
    12       craigslist.org            53,234           12
    13       bing.com                  49,572          247
    14       mapquest.com              48,483           14
    15       blogspot.com              47,952           13
    16       about.com                 41,264           15
    17       monster.com               39,760           20
    19       digg.com                  38,962           17
    20       go.com                    38,240           16
    21       optmd.com                 37,836          250
    22       ask.com                   35,934           18
    23       walmart.com               32,074           22
    24       cnet.com                  31,568           21
    25       blogger.com               29,658           23
    26       weather.com               28,769           25
    27       cnn.com                   28,645           28
    28       target.com                28,335           26
    29       paypal.com                28,222           24
    30       bankofamerica.com         28,038           27
    31       adobe.com                 27,724           38
    32       citysearch.com            27,419           32
    33       flickr.com                27,419           30
    34       yelp.com                  25,689           34
    35       chase.com                 25,296           35
    36       wordpress.com             25,213           32
    37       att.com                   24,768           40
    38       answers.com               24,315           31
    39       adultfriendfinder.com     24,303           37
    40       photobucket.com           24,192           33
    41       apple.com                 23,097           45
    42       twitter.com               22,997           44
    43       information.com           22,802           36
    44       imdb.com                  22,562           41
    45       rockyou.com               22,173           39
    46       webmd.com                 19,972           42
    47       netflix.com               19,437           46
    48       nextag.com                19,294           47
    49       expedia.com               18,581           52
    50       yellowpages.com           18,243           53

    Top 20 Site Traffic Gains from Compete 250
    (June 2009 versus May 2009)

    June 2009    Site               Unique Visitors     Monthly     May 2009
    Site Rank                           (000)           Change      Site Rank
    13           bing.com               49,572           7696%         247
    128          tagged.com              8,515            77%          240
    195          tweetmeme.com           6,409            77%          246
    152          gummyquiz.com           7,707            48%          237
    63           mozilla.com            15,468            46%           90
    116          tmz.com                 9,088            37%          187
    205          macromedia.com         62,687            31%          242
    241          disqus.com              5,620            28%          243
    145          iqquizapp.com           7,955            25%          202
    159          best-price.com          7,486            23%          209
    101          eonline.com            10,348            22%          130
    77           tripadvisor.com        12,339            22%           95
    41           apple.com              23,097            19%           45
    4            msn.com               114,127            17%            4
    92           foxnews.com            10,858            17%          114
    42           twitter.com            22,997            17%           44
    31           adobe.com              27,724            16%           38
    216          reddit.com              6,006            15%          236
    210          aim.com                 6,163            14%          231
    86           priceline.com          11,456            14%           98

SOURCE Compete

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