Welcome!

Cognitive Computing Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Zakia Bouachraoui

Related Topics: Cognitive Computing , Agile Computing

Cognitive Computing : Blog Feed Post

I Spent A Year Adding Content & My Competitors Nicked My Rankings

A quick follow up to my SEO fight club article, and somewhat tongue in cheek

A quick follow up to my SEO fight club article, and somewhat tongue in cheek. :)

I just spent a year adding original content which people have told me is really useful, getting relevant links from those in my niche, going for quality of links rather than quantity of crap links, not keyword stuffing, staying within Google guidelines, not buying links from crappy host companies in far-away-lands, nofollowing links to bad neighbourhoods, not hiding text or links, preventing Google’s index being spammed, not using my client sites to promote my own rankings.

Some of my competitors now rank above me with cheap exact match domains, regurgitated content, no relevant links, crap links, keyword stuffing, flouting Google guidelines, buying links from crappy host companies in far-away-lands, links to bad neighborhoods, hiding text and links, spamming Google’s index, using client sites to promote thier own rankings lol :)

LOL OK I have 100 more times Google traffic than these guys because their terms are so narrow and their content is lukewarm, so maybe I shouldn’t complain. I’ve got a lot of real humans subscribed, too, which is very valuable to me.

But it alludes to an age old question:

What to do? Linkbuild, or Add Content?

I chose to add content because I am trying to build  a brand. THAT’s what I recommend to clients. I prefer to syndicate and network (for this site anyway) these days than linkbuild. If you play this game Google will actually send you a lot of decent traffic but you’ll probably lose ground on very focused terms to competition that are really going for them – see what I think of natural links and google seo.

PS I don’t out anybody and it’s not sour grapes – I think SEO is SEO – good luck to everyone whichever tactics and strategy they choose to employ. I am actually friendly with a lot of my competitors. Maybe I should register SEO Greenock Dot Com just in case lol.

I actually change the terms I target all the time too with this site – and I’m ALWAYS testing on site – that’s what you can do if you’ve got a lot of traffic and a little brand and  I suppose.

What are you doing just now? Adding content, networking, syndicating or linkbuilding – something else? Removing your internal nofollow links (?) even heh heh.


The Hobo SEO PDF Guide will be available Wednesday 1st July 2009 :)

Read the original blog entry...

More Stories By Shaun Anderson

Shaun is the lead SEO at Hobo web, a Scottish SEO and web development company. "We’re a crazy-passionate professional full service marketing company in Scotland, specialising in graphic design, print planning and buying, standards based website design and online marketing including Google Adwords PPC management and expert search engine optimisation." Our website is visited by over 40,000 people every month - and we’ve never spent a penny promoting it.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...