Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Shelly Palmer

Related Topics: Agile Computing, Cognitive Computing

Agile Computing: Product Review

Ulitzer vs. Ning - a Quick Review

The Value of Both Sites

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will.

The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community.

In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ability to set up a feed coming from another site, so it can be a write once, publish twice strategy.  You just have to give Ulitzer a couple of hours to upload a new article you wrote on a different site.

Ning
Ning allows you to very easily construct the framework for a community for free with Lego-like ease of use.  You can easily blog, post presentations, videos, photos, invite friends, contribute to forums and manage your experience.  As the website's administrator, you can restrict certain people who don't fit your profile and set it up so that you must approve all blog posts.  What amazes me the most is how easy it is to add videos and additional boxes for almost any kind of content.  The site is very web-smart from an application standpoint.

What I have also done is added a widget from Twitter and LinkedIn's Question and Answer section.  In a very short period of time, you can have a robust set of capabilities up and running for all of your members.

Using premium services that are offered, Ning allows you to turn off Adwords for $24.95 a month as well as rename the site to whatever URL you want for $4.95 a month which I do.  The website administrator can also remove the Ning promotion link for $24.95 a month.  Until you have thousands of users, there is little financial reason to spend another $50 a month to turn off Adwords and the Ning promotion link.

Ning also makes it easy for you to have Google Analytics track your website.  Ning has over 150 applications that the user can add to their experience with the largest group being games.

You can also define your user profile questions and modify the site's appearance.  As a community tool, there's not much to complain about on Ning except that the administrator needs to work at building their own audience.  Just like Twitter, unless the community builder already has a large following and presence from an outside source, it will take patience and discipline to get your thoughts in front of a lot of people.

According to Quantcast, 7.5 million users a month go to Ning which certainly speaks to the needs of the long tail of community.  Any small business or affinity group that wants to build a community site without spending a large amount of time or money can be using the Ning platform for free in less than an hour.

Ulitzer
This is a terrific site for tapping into existing readers.  Ulitzer doesn't force me to drive users to the site since the core value of the site is that many authors are contributing.  The core value of the site is not to build a social network, but to provide pithy content to an information-hungry audience which at this point seems pretty technology-based.  In just over ten days, I had thousands of readers of my articles mainly on marketing and sales.  It would be nearly impossible to get that at Ning in ten days for a new community site.

The site's functionality is solid for a writer in regard to posting an article and then choosing which topics it should go under.  It seems the biggest challenge for Ulitzer will be how they handle editorial control.  If I am the editor of a topic, it's not clear to me that I control the editorial content.  When I go to some of the topics, I know there are stories that fit under the topic better than what I am seeing, but I'm not sure what to do about that.

In the management panel of the experience for the writer, I can edit my story and view my story prior to it being posted.  From a pure housekeeping standpoint, I hope they add the ability to delete my story from the management console at some point.  Ulitzer doesn't publish the story unless I submit it, but I would still like to take it off of the console.  Facts change and it would be great to kill a story if the writer could.  For instance, I started one story and decided not to publish it because I changed my mind.  That story is still sitting in the management console because I can't delete it.

What I really like about Ulitzer are the internal analytics.  I can see which of my articles is getting the most views.  Not only does it make me feel good when I see the number, it allows me to do research my own articles in regard to what the readers like.  This helps guide the writer for future articles which is good insight.

I think the author description area is feature-rich.  It makes it easy for the author to describe themselves, add a bio and choose tags for their stories.  You can also pick your favorite topics and submit your stories to those topics to help readers find them.  Finally, you can add your Google Adsense number if you want to make Adsense revenue, but I find this business proposition less than compelling.

If one of your goals is to get found through the search engines, it appears Ulitzer has a better case than Ning based on my limited analysis.  When I searched for a few of my articles using a few words out of the title, it was Ulitzer and its group of publications that presented the same articles I had placed on Ning.  So if exposure and the ability to be found is important to you, Ulitzer seems to be the superior site.

Ulitzer is early in its growing usage and doesn't see anywhere near the overall traffic that Ning does.  However, if you have just decided to start writing and are looking to grow as a writer while Ulitzer's audience does, this looks to be a good place to post your articles.  It should be pointed out that writing on Ulitzer is free once you are approved.  I think Ulitzer is on to something and as a contributing writer, I hope it can continue to grow.

My bottom line
Use both.  If you are a member of a social network on Ning and like to write, using Ulitzer too allows you to participate in your social network while enjoying the existing audience from Ulitzer.   Don't pit one against the other, but use both in your social media strategy.  That's smart 21st century awareness for you and your organization.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

@ThingsExpo Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...