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Why What Google Is Doing Affects You

We are headed toward an age of social commerce and Google looks like they plan to sit in the middle of that

We are still a few months away from the unbridled combination of Google Wave and Google's Open Social, but it can really make one's head spin with the possibilities. This could dramatically upgrade the entire social experience for Internet users since Google is creating a platform in social platform with Wave and so many developers are already working with Open Social. The tight integration of a robust platform like Wave and applications that access an existing network's friends and update feeds through Open Social gives Google a big hammer to swing. Google has a good representation of websites working with Open Social and their guidelines.


Our devotion to television as an entertainment vehicle is already being challenged and may become secondary to our relationships, conversations, collaboration, information-gathering and entertainment over the Internet. With YouTube already in their control, Google could end up being the most integrated solution available and possibly the most robust. That's a formidable combination for any competitors who were hoping to sell advertising or access to their services. With Google's search engine getting 70% of all searches, let's put a big check next to information-gathering too.

We are headed toward an age of social commerce and Google looks like they plan to sit in the middle of that. But that won't be all you can do with Wave and Open Social. Organizations can also look at the platform as an entry point to socialization and collaboration. It seems that we have just reached the end of the beginning of what web-based applications will do for society, business and the government. Google seems to be determined to have a lot of say about what that future looks like.

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More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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