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Latest Articles from Cognitive Computing Journal
A website structure is much more than a bunch of sections that house content. You must consider the context in which website visitors approach your information to design a truly engaging website experience.
The now bald-as-Bruce-Willis ex-Netscape wunderkind-recently-turned-VC Marc Andreessen, roundly trounced by Microsoft and its Internet Explorer widgetry 15 years ago, is underwriting an early-stage browser start-up called RockMelt about which little to nothing is known other than its d...
An exact match domain name is a web address with the same EXACT words in it that make up a popular search. As an example, I have these two (at the moment, I use for nothing more than testing). OK – you can forgive search engines for thinking a 100% relevant web address might be indicat...
PC makers aren’t going to be compelled to put that Green Dam Internet filtering software on their boxes in order to sell them in China, according to the Wall Street Journal. The paper quoted industry minister Li Yizhong as saying in a turnabout Thursday that the program was always inte...
..or, what I did on my twitter vacation the other day.  This brief break from 26 Short Topics about Security is brought to you by bit.ly, twitter, security and You.  I’ve been using bit.ly for a little while both to shorten links and be able to track clicks placed on twitter (and other...
A Texas judge Tuesday issued a permanent injunction prohibiting Microsoft from selling any Microsoft Word products in the U.S. that “have the capability of opening .XML, .DOCX or DOCM files (XML files) containing custom XML.” Microsoft, which means to appeal, must comply with the injun...
Twitter’s had problems again. On Tuesday at around 3 p.m. New York time the status page of its web site said it’s responding to site downtime. “We’re working to recover from a site outage and will update as we learn more.”
Microsoft has pretty much abandoned the notion of shipping Windows 7 in Europe without a browser. It threatened to take that step in mid-June before it capitulated to regulatory pressure and opted to give users a choice of browsers on a so-called "consumer ballot screen." It's st...
In a rare advertising foray, Internet ad darling Google has harnessed the antique 3,000-year-old medium of billboards to push Google Apps. It's targeting traffic-stalled, mind-wandering commuters in New York, Chicago, Boston and San Francisco seeking corporate converts, apostates from ...
A few more details of the hard-won Microsoft-Yahoo deal came out Tuesday when Yahoo filed an 8-K with the SEC: The pair has until October 27 to negotiate definitive agreements. If they can’t it goes to arbitration. Microsoft will pick up the check for getting the deal over the regulato...
Apple first thing Monday morning said Google CEO Eric Schmidt is leaving the Apple board, a position that has raised eyebrows with the regulators as Google enters sectors such as phones and operating systems in competition with Apple. The Apple announcement, put in the mouth of CEO Ste...
Microsoft’s long pursuit of Yahoo has finally culminated in a 10-year deal. It’s not the deal people expected, which is why Yahoo stock took a 12% fall in the hours after the companies laid it out Wednesday. Yahoo is going to sell search ads for the both of them. It’s going to use Micr...
Google sold back its 5% stake in AOL for $283 million to Time Warner, a loss of better than $700 million, which Google wrote off in January. According to Reuters the numbers value AOL at $5.7 billion. AOL is supposed to spin out later this year. Google bought the position in 2005 for a...
With Yahoo shares down better than 15% in the two trading days since it climbed into bed with Microsoft, Microsoft CEO Steve Ballmer, the cat who ate the canary and maybe forgot there for a moment that he didn’t buy the company, told Microsoft’s annual analyst meeting Thursday that “It...
Last weekend Chris O'Brien (San Jose Mercury News) referred an "identity crisis" at Google, which immediately reminded us of a litany of technology companies which have ended up dabbling in too many markets for their own good. Breadth ultimately undermined synergy. It isn't hard to ...
Some traditional companies create Press Releases and don’t think for a minute how these could be used to successfully promote their website when syndicated online. If you do a lot of these, don’t just send out your press releases without considering a link-to strategy for your compa...
"Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides," sais Yahoo! CEO Carol Bartz, as Yahoo! and Microsoft today announced an agreement that the companies believe ...
Microsoft's long, arduous, tempestuous pursuit of Yahoo is reportedly about to culminate in deal. The companies could sign an agreement Wednesday, according to the Wall Street Journal. The paper and others say they've heard the latest rendition of the deal has Yahoo using Microso...
Sourcefire, the cyber security house famous for Snort, the open source network intrusion prevention and detection system, has set up a Virtual 3D Partner Program so cloud computing companies and OEMs can leverage its new Virtual 3D Sensor and Virtual Defense Center appliances. The ...
New Zealand’s Postal Services Group (PSG), a business inside New Zealand Post Group that connects businesses and the community through mail and online services, is moving from Microsoft to Google Apps, security, compliance and web filtering. PSG has signed a three-year agreement with F...
Sun chairman Scott McNealy and CEO Jonathan Schwartz skipped the shareholders meeting last Thursday that voted to sell the company to Oracle. Schwartz was supposedly sick even though he stands to gain $12 million in severance from the sale. Scott, one is save in assuming, hated the who...
The European Commission has invited European publishers, authors and copyright holders to a hearing September 7 on Google’s proposed $125 million US settlement on its out-of-print book-scanning project. It seems that copyright can’t traced for 90% of the books in Europe’s national libr...
To get the European Commission off its back and avoid another mammoth fine, Microsoft has offered to distribute other people's browsers with Windows, exactly what Opera, Google and Mozilla want. It's not something Microsoft wants to do but the company finds itself over a barrel. ...
Yahoo’s revenues for the June quarter fell 13% year-over-year to $1.57 billion earning $141 million, up 8%, 10 cents a share, or 16 cents a share non-GAAP. The company, which took a $65 million restructuring charge, owes the earnings uptick to cost cuts.
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, imp...
A search and online advertising deal between Yahoo and Microsoft is imminent - unless of course it's blown off course again, according to Yahoo know-it-all All Things Digital, the Dow Jones blog. Under the circumstances blogger Kara Swisher isn't guaranteeing a deal will happen thou...
Every single piece of marketing content needs to be designed to achieve a goal. That goal should include delivering on the promise your title or associated messaging sets in the mind of your audience. Otherwise it's just blowing hot air that diminishes prospect interest. Use these tips...
Google CEO Eric Schmidt thinks we’re out of the woods of Armageddon and are now somewhere in the netherworld between stabilization and recovery. Large advertisers are coming back but he still calls the economic environment “weak.” He credited the company’s resilience for its performanc...
The Social Networking Sites have been now in increased usage for both personal as well as official use. The Social media websites attracts a different set of target audience with different interests where the users share their views as well share the information to their known ones. T...
I was listening to a product launch webinar early this morning. The speakers were droning on and on about technology and architecture and innovation. Not a customer benefit in sight - other than the usual generic claims of 'market leading' performance,' unmatched' reliability, 'next g...
As my grandpa used to say, "The view never changes unless you're the lead cow." While I don't believe the competition should heavily influence a company's strategy, I do believe competitive knowledge is key in better understanding your market. Yet IMHO few companies actually assess th...
Lead nurturing is often thought about as being found with a flag waving when your leads decide to take action. Waiting to be found is not a strong strategy. In fact, sitting around passively encourages your leads to leak away to competitors working harder to engage them. The secret is ...
In the absence of any solid information, it's probably safe to assume that Google wouldn't be building still another Linux operating system if Android didn't suck on netbooks and could leverage higher-performance, more feature-rich processors. But it doesn't which is why Google is q...
Positioning is best thought of as a matrix of elements that can be combined in various way to create a relevant and compelling story for the situation at hand. The key is to be concise with compelling core positioning statements (3-5 maximum) and then support those statements with wide...
If your prospects' response to your E-Marketing programs is stalling, don't be complacent enough to just push them back into the general nurturing pool without a lifeguard. By taking some steps to evaluate why and when they stall, you can work proactively to refine your content and com...
Over the next few months I hope to interview carefully chosen executives who I believe will have an impact on how companies optimize revenue. I was lucky enough to come across Socialcast, a young company based in San Francisco, California. I thought Tim Young to be patient, thoughtful ...
No big surprise, but overall advertising budgets are declining. The biggest increase of 34% CAGR will be in social media which is quickly becoming what marketing never had the ability to be before which is the most efficient and scalable conversation strategy available. Interactive mar...
The commentariat seems to think that the reason Google suddenly rushed out its Chrome OS announcement is because Microsoft is going to step on Google Apps’ toes Monday July 13 when it will supposedly say something about the Office 2010 beta and at least demonstrate, if not release, its...
Google’s not the only one spouting the old Netscape line about the browser as platform or trying to evolve it into an operating system that can support an increasingly sophisticated web environment. Microsoft, which has yet to dignify word of Google’s proposed Chrome OS with a response...
Most of us are unaware of the fact that Google toolbar Page Rank (PR) varies from Google actual (internal) Page Rank. Within Google's actual databases, each of your pages is stored and does have some form of numerical Page Rank calculated value. This is quite likely to differ from the ...